YouTube Unveils AI-Powered Ads

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🎥 YouTube Unveils AI-Powered 'Spotlight Moments' Ads

YouTube's new AI-driven "Spotlight Moments" lets advertisers insert ads in trending content around major events. It identifies and curates top videos into a branded hub for advertisers. Offering in-stream branding without content creation, it's tailored for larger brands, underscoring YouTube's emphasis on AI in advertising.

🎥 ByteDance unveils 'CapCut for Business' for Enhanced Brand Video Production

ByteDance has launched "CapCut for Business," an advanced video tool offering AI-driven ad scripts, business templates, URL-to-ad conversions, and AI-generated presenters. Designed for businesses and creators, it emphasizes collaboration and introduces a virtual "Try-On" feature. With over 200 million users, the platform allows content export beyond TikTok. Accessible via the CapCut app on all devices.

🛍️ Amazon boosts anti-counterfeit measures

Amazon has upgraded its anti-counterfeit tool, "Amazon Transparency", to interoperate with brands' serialization systems. Launched in 2016, it verifies product authenticity on Amazon. Now, with 33,000 brands and over 900 million verified products, brands can integrate without changing manufacturing processes. After piloting with brands like Belkin, it's now available in countries including the U.S., U.K., and Australia.

🚫 X Still Blocks Access to Competing Apps & News Outlets

X is still slowing links to rival platforms, causing a 2.5-second delay. This follows earlier reports of X throttling links to platforms like Facebook and media outlets criticized by Elon Musk. Since Musk's takeover, promotions of other social platforms on X were banned. These moves appear aimed at establishing X as an "everything app," but may risk alienating key users.

📱 Threads Testing Branded Content Tags

Threads is set to launch a “Paid Partnership” label, developed by Meta to address FTC concerns and allow creators to mark affiliate content. The app's popularity has surged, rising from #40 to #20 in downloads, partly due to Elon Musk's criticisms of platform X. As Threads introduces features like Trending Topics, branded content tags emerge as valuable for businesses.

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