YouTube Pilots AI-Driven Chatbot

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🤖 YouTube Pilots AI-Driven Chatbot and Generative Features for Enhanced Interactivity

YouTube is piloting AI to summarize comments and a chatbot allowing users to inquire about videos, fostering deeper engagement. Initially targeting English videos with extensive comments, this feature is available to Premium users for trial. The chatbot, starting with U.S. Android users, suggests questions and explores topics, enhancing content discovery. These features, part of YouTube's gradual AI integration, also include experimental AI backgrounds and content idea prompts.

🔍 YouTube Experiments with Enhanced Shorts Discovery to Boost Engagement

YouTube is experimenting with a 'random feed' for Shorts, emulating TikTok's algorithm-driven 'For You' experience. The feature, in limited testing, personalizes suggestions based on watch history and likes, signaling a shift towards impromptu engagement. 

🤖 OpenAI Launches GPT-4 Turbo and Unveils Custom Assistants API

At OpenAI's DevDay, GPT-4 Turbo was revealed with a "128k context window" and knowledge up to April 2023, alongside cost-efficient updates to GPT -3.5 Turbo. The new Assistants API, multimodal capabilities, image processing, and Custom GPTs for tailored AI, coupled with price reductions for developers, signify substantial enhancements. A GPT Store for user-generated models and strengthened copyright and speech recognition tools also debuted.

🇬🇧 UK Forces Amazon and Meta to Halt Use of Third-Party Data Against Competitors

Amazon and Meta have agreed with the UK's CMA to not exploit marketplace data for their own competitive gain. Amazon will cease using seller data unfairly and will let rivals negotiate with its delivery network. It also promises a fairer Buy Box and an independent compliance trustee. Meta will permit marketplace competitors to opt out from data sharing, ensuring a level playing field as per the CMA's antitrust concerns.

🎄 Home Depot Teams Up With Vizio for Festive Shoppable Content

Vizio and The Home Depot's "Merry & Bright" series, hosted by Jordin Sparks, offers a shoppable experience through family-led home decoration stories for the holidays. By scanning QR codes, viewers can buy products featured on the show. Crafted by The Content Collective, the campaign leverages CTV's interactive ads to turn storytelling into instant shopping, with the series running until December.

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