Twitter Forcing Ads?

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📱 Tiktok Top Apps Downloaded Worldwide in September Yet Again

In September, TikTok led with 50M downloads, slightly down from August. Meta's apps, including Instagram, Facebook, and WhatsApp, followed but with reduced numbers. Notably, "Meta's X competitor, Threads" missed the list. Altogether, top apps saw 298M installs, a decline from August. These Insights from the "App Intelligence platform" highlight shifts in app download patterns though all data are estimates.

📸 Instagram remains key for influencer marketing despite TikTok's surge

In 2023, 53.7% of US marketers are projected to use Instagram Reels for influencer marketing, positioning it as the primary platform. By 2025, its utilization is anticipated to grow to 62.2%, equating with Facebook's reach. Meanwhile, 97.6% of US marketers are expected to adopt Instagram by 2023 due to its varied content offerings. Notably, TikTok registers higher engagement rates than Instagram Reels.

🚫 Twitter users spot unblockable, and unreportable ads

X, rolled out unblockable ads on its mobile app, indistinguishable from "regular posts." These ads, with "fake avatars," can't be liked, shared, or traced to advertisers, redirecting users to third-party sites. Likely addressing falling ad revenues, X has partnered with Google for some ad spaces. This stealth approach might impact user trust and platform engagement.

📸 Instagram tests new stickers for holiday engagement boost

Instagram is enhancing user engagement with new stickers for the holiday season. Highlights include an "App" sticker for promoting apps in Stories and a unique "Secret" sticker visible only to responders. Coupled with recent features like audio notes, Instagram emphasizes private group sharing as users pivot from public posts to stories and DMs, countering competition from TikTok.

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