TikTok enhanced Ad Tracking

Hey there scroller 🤳

Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

📊 TikTok Teams Up with Rockerbox for Enhanced Ad Tracking

TikTok partners with Rockerbox to offer marketers enhanced campaign attribution analytics, linking TikTok ads to sales. Rockerbox clients gain deeper insights into customer journeys, with the future goal of "view-based measurement." This integration, crucial for tapping into TikTok's viral reach during the holidays, promises advanced engagement metrics and exclusive strategies for optimized ad investments.

🛍️ Nearly Every Gen Z Shopper Exhibits These Habits

Nfinite's survey of 1,019 Gen Z shoppers highlights 96% compare prices and features, 95% review specs, with 90% value personalization. Social channels, primarily YouTube and Instagram, drive 84% of their purchases, influenced by influencers. Rokt's data confirms these trends, noting an 88% preference for AI in shopping and a 63% increase in deal-seeking due to inflation, with impersonal shopping risking up to 29% cart abandonment.

🎁 Holiday Shoppers Prioritize Easy Shipping and Returns

Surveys by uShip and Blue Yonder reveal that 48% of consumers returned gifts, with a future return rate of 40%. Shoppers favor free shipping/returns, with 32% exclusively patronizing such retailers. Sustainability matters to 63%, and 69% dislike stricter return policies. The mantra "free returns" is as crucial as "free shipping," with lenient policies influencing 71% of shoppers' buying decisions.

🌍 Google's AI Search Tools Now in 120 Additional Regions

Google's AI-driven "Search Generative Experience" (SGE) is expanding globally, now supporting Spanish, Portuguese, Korean, and Indonesian. As conversational AI shapes the future of search, Google adapts with new, interactive SGE features, including nuanced follow-up questions and enhanced translation prompts. This crucial evolution aims to refine the interactivity and precision of web discovery in over 120 new regions.

Thanks for scrolling with us😉

We'd love to hear your feedback on today's issue of Marketing Scroll! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and see you tomorrow🕺