Meta Launches New AI Tools for Ad Creation

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🚀 Meta Launches New AI Tools for Ad Creation

Meta has unveiled generative AI tools for ad creation, facilitating text variations and background generation. Early tests suggest advertisers could save "five or more hours a week," enhancing campaign efficiency. Meta is also developing AI for business messaging on Messenger and WhatsApp. While AI aids ad creation, genuine human creativity remains crucial. These features will be rolling out globally in Meta’s Ads Manager by next year.

🤖LinkedIn unveils AI-powered tool that can create optimized ads in minutes

LinkedIn's new AI tool, "Accelerate", streamlines ad creation in Campaign Manager, optimizing in under five minutes. Targeting its 950+ million members, the tool autonomously adjusts bids and uses "Predictive Audiences" for precision. In testing with select US B2B agencies, LinkedIn highlights its AI's achievements with a 47% improvement in cost-per-conversion and 21% in cost-per-lead.

🤝 Twitter partners with Google Ad Manager

X teams up with Google Display Network post a 59% US ad revenue drop. This collaboration lets marketers access X's 200M daily users via Google Ads, promising a "powerful marketing database". However, concerns arise over X's lenient ad placement standards as Google emphasizes compliance with its policies.

🔍 Google Unveils October 2023 Spam Update

Google has unveiled its October 2023 Spam Update, an advanced response to tackle global spam across multiple languages. Relying heavily on its AI-enabled "SpamBrain" system and prompted by user feedback, the update zeroes in on issues like cloaking, scraped content in multiple languages, deceptive SEO tactics, hidden links, and excessive ads.

🎨 Canva launches all-in-one AI-powered design tools to automate your boring creative tasks

Celebrating its 10th year, Canva introduces "Magic Studio", an AI-centric design suite with features like "Magic Switch" and text-to-video, and editing tools such as "Magic Grab". Alongside, they've launched "Canva Shield" for content security and a $200 million "Creator Compensation Program" for AI model training. With 16 million subscribers, Canva increasingly challenges Adobe's dominance.

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