Google's Ad measurement tool that works without cookies

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Google is launching "Google Ads Data Manager" next year, a tool designed to work without browser cookies, integrating seamlessly with first-party data. Supporting a range of data sources, including CRM systems and CDPs like ActiveCampaign and Pipedrive, it simplifies data management for marketers. This platform will enhance conversion accuracy and audience views, requiring minimal coding expertise.

📱 AdMob allows rewards in indirect monetary items

From 31st October 2023, Google AdMob will expand its reward ad policies to include non-direct monetary perks such as discounts and game bonuses. Advertisers can appeal to previously disapproved ads, offering greater reward flexibility, and potentially broadening campaign reach. Rewards must be platform-specific and non-transferable; direct monetary incentives remain banned.

🔍 Adobe introduces a symbol to encourage tagging AI-generated content

Adobe and the C2PA, including Microsoft and Intel, launched an "icon of transparency" for content, especially AI-generated, detailing ownership and production. Described as a "nutrition label" for media by Adobe's Andy Parsons, it boosts transparency. Microsoft plans adoption, while Google uses SynthID, and Digimarc offers a digital watermark for AI content.

🛍️ Klarna Debuts AI-Powered Shopping Tools

Klarna introduces AI-enhanced tools like an in-app shopping lens recognizing 10M+ items and sustainability filters. European users get shoppable videos, increasing viewer time by 60%. Features also include in-store scanning, a 10% UK cashback program, global single sign-in, enhanced purchase protection, express refunds, a U.S. gift card store, and a sustainability-focused dashboard.

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