Brand Loyalty Dips

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🛒 Instacart Unveils Advertiser Access Through New Partnership

Instacart is enhancing its ad capabilities by partnering with The Trade Desk, allowing brands to use Instacart's purchase data for omnichannel campaigns. Brands can target audiences based on purchase behaviors like "Bought their category, but not their brand." This expansion follows Instacart's collaborations with CommerceIQ, Eversight, and Roku, underscoring its growth as a significant advertising platform.

🛍️ Brand loyalty dips as consumers prioritize savings

In 2023, U.S. customer loyalty dipped to 68%, with 49% motivated by incentivized perks, as per Emarsys' Index. Notably, 59% switch to affordability, and 50% value personalized offers like loyalty cards. Effective retention hinges on customer service (52%), incentives (49%), and diverse rewards (39%). The findings emerge from Emarsys' August 2023 survey of 10,057 global participants.

🎥 TikTok Tests 15-Minute Video Uploads

TikTok is testing a 15-minute video upload limit, an evolution from its previous 10-minute cap. This change, building on earlier expansions from 15 seconds to 10 minutes, aims to enhance in-app duration and facilitate "mid-roll ads." Notably, Douyin, TikTok's Chinese version, introduced 30-minute uploads last year, suggesting a potential similar leap for TikTok. Confirmation of a widespread rollout is pending.

📉 X App usage drops amid recent changes

Apptopia's analysis challenges "X" user counts, suggesting it has 121 million daily users versus its claimed 253 million. Since Elon Musk's 2022 acquisition, there's been a 13% user decline. Amidst doubts over Musk's "record highs" and bot claims, X's influence remains notable, though it may trail platforms like Facebook in user engagement.

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