YouTube's Unskippable Ad Pitch

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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PERFORMANCE MARKETING

📺 YouTube Pitches Advertisers With Unskippable Ads

YouTube has pitched advertisers at the Brandcast upfront presentation introducing non-skippable Video Reach Campaigns using Google's AI and branded QR codes for multichannel marketing. The YouTube Select program expands, enabling brands to take over top creators' channels. YouTube TV, now with over 8 million subscribers, added local WNBA games to its sports lineup.

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AI

🔍 ChatGPT Gains Advanced Data Analysis Skills

ChatGPT gets advanced data analysis capabilities with the latest update from OpenAI. Users can now upload spreadsheets and datasets for ChatGPT to analyze using Python code, simplifying tasks like merging datasets, creating charts, and uncovering insights. Available to ChatGPT Plus, Team, and Enterprise users, it will integrate with Google Drive and Microsoft OneDrive.

SOCIAL MEDIA

📈 Temu Surges with 10% Download Boost in April

Temu saw a significant increase in April, climbing to the 7th spot with a 10% rise in downloads. Despite losing its top position temporarily, while Instagram topped the list of most downloaded apps globally in April, with 55 million downloads, overtaking Facebook's 48 million. However, Threads fell from 6th to 10th place. The top 10 apps collectively saw 325 million downloads in April, slightly less than in March. 

SEO

📷 Google Unveils New Image and Video Crawlers

Google introduces two new crawlers, GoogleOther-Image and GoogleOther-Video, to optimize fetching image and video data. These new crawlers enhance Google's ability to collect publicly accessible media, supporting research and development. Users can identify them in logs by their user agent strings. 

ECOMMERCE

🛍️ Pinterest Partners with Real Simple for First Shoppable Issue

Pinterest and Real Simple have introduced the magazine's first shoppable issue, themed "Best & Brightest." QR codes in each section direct readers to Pinterest boards featuring over 120 purchasable items. This initiative is available on RealSimple.com, Pinterest’s exclusive shoppable board, and in the June issue, which will be on newsstands starting May 17. 

BRAIN TEASER

What can be driven although it doesn't have wheels, sliced but stays whole

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what yesterday’s teaser was:

What can be heard and caught but never seen

The answer is: Remark

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