YouTube’s New Traffic Hack

Hey there scroller 🤳

Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

PERFORMANCE MARKETING

🚀 YouTube Studio Introduces Website Visits Goal for Promos

YouTube Studio has introduced a "website visits" goal in its promotions feature, allowing creators to drive traffic to their websites directly from their videos. Creators can now select this goal alongside audience growth and video views. Ads appear in various formats like Shorts and in-feed, targeting specific regions and languages. 

🔄 Google Ads Phases Out Enhanced CPC for Search & Display

Google Ads will begin phasing out enhanced cost-per-click (eCPC) for Search and Display campaigns in October 2024, with a full transition to manual CPC by March 2025 to encourage the use of fully automated bidding strategies like Maximize Conversions and ROAS. eCPC, a lighter automation tool, will be removed as Google pushes toward more machine learning-driven options. 

TOGETHER WITH SMART RECOGNITION

New AI tool lets you Capture leads without opt-in forms!

Introducing Smart Recognition, the AI tool designed to identify and capture the email addresses of your anonymous website traffic. 🎯

With 'Machine Fingerprinting' technology, Smart Recognition matches your unknown website traffic with associated email addresses from a 220+ million online shopper database. 🌐

Some of the biggest brands are using this technology to

• Capture the email addresses of up to 40% of anonymous website Traffic. 

• Grow their Email list 10x faster. 

• Email irresistible offers to prospects browsing their site.

• Send more abandoned cart emails to people who don't complete checkout.

• Add those email addresses to Meta remarketing audiences.

No more missed opportunities! Say goodbye to opt-in forms and hello to increased lead generation and higher ROI.  Yes… it’s CAN SPAM Compliant

Try it today for Free. Don't let more potential customers slip away! 

SOCIAL MEDIA

📱 Meta Unveils EU Messaging Integration Plans

Meta announces messaging interoperability steps for EU users under the Digital Markets Act, enabling WhatsApp and Messenger to import chats from third-party apps. Users can keep chats separate or combined, with rich messaging features like reactions and read receipts. Additionally, Meta will introduce groups by 2024, and voice/video calls by 2027, but encryption remains a challenge.

OUTLOOK

🛍️ Independent Stores Brace for BFCM Surge

Independent stores plan heavily for Black Friday-Cyber Monday (BFCM), with 46% reporting that up to 30% of their annual sales stem from BFCM and holiday shopping. A survey found that 34% prepare one to three months in advance, with 26% increasing inventory. Email marketing leads strategies (29%), and 67% sell across multiple channels. Additionally, 91% use analytics to evaluate campaign success.

📉 56% Say Economy Is Worse Than 2023

56% of consumers feel the economy has worsened since 2023, with grocery revenues down 3% and convenience store sales reduced by 12% according to the Upside Consumer Spend Report. With 89% of consumers relying on coupons, retailers are seeing a shift towards loyalty programs, appreciated by 72% of shoppers, and personalized discounts, while dynamic pricing remains largely unpopular. 

BRAIN TEASER

I am something. I thread a dark path and decrease with each step I take. What am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Friday’s teaser was:

Touch me and you touch no more. Use me and it's less of a chore. Stretch me when you're saving a life but leave me if it's warm outside. What am I?

The answer is: A glove.

Thanks for scrolling with us!

Catch up on what you missed by checking out our past issues here. And if you’re in the mood for more bite-sized, 60 words content nuggets? Check out our other daily newsletters:

Daily Scroll: Stay informed with the latest news and trends in America, spanning tech and business to sports and entertainment, delivered in 60-word quick reads.

We'd love to hear your feedback on today's issue of Marketing Scroll! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we will be back Tomorrow🕺