YouTube is still most the popular

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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SOCIAL MEDIA

👻 Snapchat's AR Leadership & Growth Amid Challenges

Leading in AR trends, Snapchat shows potential for further growth and advertiser attraction, despite financial challenges and staff cuts. Tomorrow's launch of the 2023 Recap feature in the "Memories" section, offering personalized video summaries with themes like 'Beach, Please!' and 'Felt Cute, Will Delete in 24-Hours', is expected to drive significant user engagement.

📸 Instagram Introduces Looping Video Feature and Enhanced Note Reply Options

Instagram's updated Notes feature now includes 2-second looping video notes, aiming to increase engagement with younger users. This enhancement, revealed by Adam Mosseri, adds varied response options like audio and GIFs. Despite Instagram's struggle with teen popularity against rivals like YouTube and TikTok, as noted by Pew Research, the platform focuses on Notes to captivate its key young audience.

🎁 YouTube Introduces Feature for Channels to Gift 10 Monthly Subscriptions

YouTube introduces a feature allowing eligible creators to gift 10 monthly memberships to viewers, aiming to convert them into paying subscribers. Targeted at channels with memberships under $5, it offers benefits like custom emojis and exclusive content. Gifts, distributed in live streams or Premieres, don't roll over monthly. This festive season strategy could significantly boost channel growth.

🚀 Instagram Launches New Anti-Spam Features & Live-Streaming Tools

Instagram enhances user experience with new anti-spam tools—automatic "Potential Spam" filtering, bulk review of suspect tags, and hiding spammy story views—and expands Advanced Comment Filtering. It's also testing content restriction alerts. For live-streaming, professional accounts can now use desktop streaming software like OBS or Streamlabs. These updates are vital for marketers in audience engagement and planning for 2024.

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ANALYTICS

🔍 YouTube Still Most Popular Among Teens, New Study Reveals

Pew Research's report highlights key trends for marketers: YouTube is the top choice for teens, followed closely by TikTok and Snapchat, with Snapchat edging out Instagram recently. TikTok's 'almost constantly' usage among teens signals its growing influence. Demographic nuances show teen girls prefer TikTok and Snapchat, and Instagram's appeal dips for younger teens. Income-based preferences also emerge, with Facebook and TikTok favored in lower-income households, while wealthier teens lean towards BeReal.

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