YouTube Still #1 Platform

Hey there scroller 🤳

Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

SOCIAL MEDIA

📊 YouTube Tops as Most Popular Platform

YouTube ranks as the most popular platform among U.S. adults aged 18-29, with 93% using it, driven by its extensive content variety and influence on trends. Instagram follows at 78%, while Facebook (67%), Snapchat (65%), and TikTok (62%) also maintain strong appeal. Pinterest (45%), Reddit (44%), LinkedIn, and WhatsApp (32%) trail behind, with BeReal at just 12%.

🚀 Threads Climbs Higher in App Download Rankings

Meta’s Threads app continues its rise, ranking 6th globally in August 2024 with 28 million downloads, including 11 million on iOS and 17 million on Google Play. Despite trailing behind leaders like Instagram (64M) and TikTok (49M), Threads is outpacing key competitors like X, which didn’t make the top 10. Threads is projected to surpass 300 million active users by the end of the year. 

TOGETHER WITH INSENSE

Get ready-to-go UGC ads within 14 days for BFCM

Need lots of UGC to prep for Q4? Look no further.

Insense can manage your entire UGC ad production; from creative research to post-production.

• Fast turnaround - Complete content production and video editing, from selecting the best UGC creators to getting final videos ads delivered within 14 days.
  

• Creative strategy: Their team reviews your current creative strategies, researches your audience, and develops concepts tailored to your brand.
  

• Ongoing optimization: They analyze the performance data to refine the creative brief for the next iterations of creative testing, enhancing performance.

And it gets even better - there's no monthly commitment.

Book a free 1-2-1 strategy call and get up to 20% off by September 27.

PERFORMANCE MARKETING

🎯 Meta Launches New Ad Tools for the Holidays

Meta is rolling out new ad features for the holiday season, such as an automated discount code application at checkout, reminder ads with overlays for increased visibility, and in-store promotions targeting shoppers based on prior engagement. These updates, launching before the holidays, are designed to enhance engagement and boost sales. Additionally, advertisers can add multiple landing pages to a single ad for greater flexibility.

SEARCH

📈 Google’s August 2024 Core Update Sparks Major Volatility

Google’s August 2024 core update, which rolled out from August 15 to September 3, was notably volatile, with ranking fluctuations peaking at an average of 4.48 globally. The volatility was more intense than the March 2024 update, driven by changes in niche sectors like retail. Some websites showed improvement, though many saw little change.A ranking issue during the early days complicated initial analysis. 

OUTLOOK

🛍️ Shoppers Scale Back Daily Spending for Holiday Budgets

Nearly 60% of consumers intend to reduce everyday spending to focus on their holiday gifting budgets, as reported by a Coveo survey. Nevertheless, 76% plan to keep or increase their holiday expenditures. Primary concerns for shoppers are value (29%) and ensuring product quality (9%). Deloitte predicts holiday sales growth between 2.3% and 3.3%, reflecting a slowdown attributed to high interest rates and inflation. 

BRAIN TEASER

I drink red juice, go drunk, gain weight, fly to the sky then die. Who am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Yesterday’s teaser was:

I have bubbles, a pipe, and a mouth to drink my soap. What am I?

The answer is: A bath tub!

Thanks for scrolling with us!

Catch up on what you missed by checking out our past issues here. And if you’re in the mood for more bite-sized, 60 words content nuggets? Check out our other daily newsletters:

Daily Scroll: Stay informed with the latest news and trends in America, spanning tech and business to sports and entertainment, delivered in 60-word quick reads.

We'd love to hear your feedback on today's issue of Marketing Scroll! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we will be back Tomorrow🕺