YouTube on Shopping Spree

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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ECOMMERCE

🛒 YouTube Launches New Shopping Tools & Affiliate Programs

YouTube launched new features, including “Shopping Collections,” the Affiliate Hub, bulk product tagging, and a partnership with Fourthwall, which aims to enhance creators' ability to showcase products and foster brand collaborations enriching the in-stream shopping experience within the video feed.
 
🔍 eBay Launches AI "Shop the Look" on iOS App

eBay's rolling out "Shop the look" on its iOS app employing AI to offer customized outfit suggestions for those who've eyed 10 fashion pieces in 180 days, promising a tailored, AI-infused shopping spree. Developed with eBay's Responsible AI principles, it's available for users with a history of viewing fashion items and will expand from the U.S. and U.K. to Android later.

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PERFORMANCE MARKETING

🤝 Google Teams Up with Top Ad Group on Major AI Project

The world's largest advertising conglomerate, WPP, has teamed up with Google to integrate Gemini AI into its advertising production. WPP, with $18.9 billion in revenue and 114,000 staff, introduces advanced features like dynamic content creation, AI-driven narration, and hyper-realistic product images. Thomas Kurian, CEO of Google Cloud, emphasized the impact: “This partnership...helps our mutual customers create better campaigns that resonate with consumers in a deeper way.” 

📈 Ads on Retailer Websites Now Twice as Influential for U.S. Shoppers

A recent Intellias study reveals retailer website ads are twice as effective as marketplace ads in influencing U.S. shoppers, with a 25% to 13% sway.  55% of consumers are more inclined to explore new brands through trusted retailer recommendations. With retail media poised to eclipse TV ad revenue by 2028, Alexander Goncharuk from Intellias remarks, "Retail Media Networks really open up a big chance to get shoppers more engaged."  

SOCIAL MEDIA

📸 Meta Launches Group Albums, HD Photos for Messenger

Meta updated Messenger with new features as users can now create shared albums in group chats for collective photo-sharing, upload images in HD for clearer visuals, reconnect easily via reintroduced QR codes, and share files up to 100MB, supporting a wide range of formats like Word, PDF, and Excel.

BRAIN TEASER

"What has a heart that doesn’t beat?"

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here's what yesterday's teaser was:

"I speak without a mouth and hear without ears. I have nobody, but I come alive with wind. What am I?

The answer is: An echo

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