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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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PERFORMANCE MAREKTING

📺 YouTube Hits 10% of TV Viewing Market

YouTube has become the first streaming platform to account for over 10% of U.S. TV viewing, reaching 10.4% according to Nielsen’s latest report. In July, streaming overall made up 41.4% of TV time, with YouTube leading. Streaming's share increased by 5% from June, highlighting its accelerating dominance.

TOGETHER WITH MINISOCIAL

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SOCIAL MEDIA

🚀 X Unveils Grok 2 to Drive Premium Sign-Ups

X launched Grok 2 to enhance the X Premium offering, featuring an AI chatbot with advanced image creation powered by Flux, alongside improved text and visual processing. Equipped with real-time data capabilities, Grok 2 streamlines tasks like writing, coding, and information searches. Integrated directly into the app’s sidebar, X aims to use Grok 2 to draw more users to Premium subscriptions.

OUTLOOK

📱 Mobile Shopping Hits Record $280 Billion in 2024

Mobile shopping skyrocketed to $280.4 billion in the first half of 2024, according to Adobe Analytics, marking a 10.2% rise from the previous year. Now commanding 49.3% of online sales, mobile's influence has grown from 46.7% in January. With significant gains in grocery and apparel, Adobe predicts mobile will drive 53% of holiday sales this year.

ECOMMERCE

📦 Amazon Lets Sellers Skip Physical Returns

Amazon introduced Returnless Resolutions, a new program that lets sellers issue refunds without needing customers to return items. Revealed on August 13, this service eliminates return fees and streamlines logistics, particularly benefiting international sellers and low-cost products. Exclusions include hazardous, bulky, or items priced over $75.

AI

🚀 Meta's New Web Crawler Quietly Scrapes Internet for AI Data

Meta has quietly unleashed the Meta External Agent, a new web crawler launched last month to harvest vast amounts of publicly available data for AI training. This bot, similar to OpenAI’s GPTBot, scrapes website content like news articles and discussions. Although Meta hasn't formally announced it, the crawler plays a key role in enhancing their Llama AI model. 

BRAIN TEASER

I'm not a blanket, yet I cover the ground; a crystal from heaven that doesn't make a sound. What am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Yesterday’s teaser was:

If there are four sheep, two dogs, and one herds-men, how many feet are there?

The answer is: Two. Sheep have hooves; dogs have paws; only people have feet.

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