Youtube Makes Affiliate Easy

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🎥 YouTube Enhances Display for Affiliate Products

YouTube is launching new affiliate marketing tools including product timestamps in videos, bulk tagging for products, and insights in Studio Analytics on top revenue products. Timestamped videos saw a doubled click rate on products. These updates boost creators' revenue potential while allowing brands to engage with targeted YouTube audiences through endorsed creator partnerships.

📲 Snapchat Unveils Tools for Creator-Brand Partnerships

Snapchat introduces "Paid Partnership Tags" for clear sponsored content and allows creators to tag Official Businesses. The enhanced Creator Marketplace and the new Creator Discovery API, integrating with Captiv8, Sprout Social, and Whalar, offer in-depth metrics. Additionally, midrolls in creator Stories present fresh brand placement avenues boosting transparency and brand exposure options.

💳 NRF urges Federal Reserve to reduce swipe fee cap

The National Retail Federation, NRF urges the Federal Reserve to re-evaluate its 21-cent cap on debit card swipe fees, stressing they're not "reasonable and proportional" as Congress directed. Even with banks' declining processing costs, the cap, swayed by bank lobbying, persists. This has contributed to rising swipe fees, which totaled $160.7 billion in 2022, costing the average family an extra $1,000 annually and intensifying retailers' operational costs.

🔒 Google Rich Results Test adds paywall content support

Google has updated its Rich Results Test to validate structured data for paywalled content. This tool ensures websites, such as the Financial Times, utilize the right markup for paywalled material. As Google suggests, using the Rich Results Test is essential for marketers to guarantee their paywalled content is correctly indexed in Google Search.

🚀 WordPress Update Boosts Page Speed, smarter Script Loading

WordPress 6.4 boosts page speeds by intelligently handling script loads with 'defer' and 'async' attributes. This enhances the Core Web Vitals "first contentful paint" metric, ensuring quicker and smoother page displays. With a standardized API, it optimizes script positioning for improved caching. The update promises faster and more stable visuals for users, paving the way for future advancements.

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