YouTube introduces Thumbnail A/B Testing

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SOCIAL MEDIA

📹 YouTube Announces Upcoming Thumbnail A/B Testing Feature

YouTube is set to launch an A/B thumbnail testing tool, enabling creators to test three thumbnail variations for up to two weeks. Currently, in expanded testing with 50,000 channels, this feature promises to enhance content engagement by identifying the most effective thumbnail. The release date is unconfirmed, but the tool is anticipated to significantly boost viewer attraction.

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PERFROMANCE MARKETING

🔗 LinkedIn Launches New Sponsored Post Feature to Enhance Content Impact

LinkedIn is introducing sponsored posts for enhanced lead generation, allowing admins to promote articles with a "Unlock Article" CTA, necessitating user sign-up. This feature aims to directly measure response and boost content performance. Currently, in rollout, it's limited to company-authored articles, with plans for more options. 

🔍 Google Advises EU Advertisers on Immediate Campaign Actions

Google is enforcing its EU User Consent Policy for advertisers in the European Economic Area, necessitating upgrades to the latest Google Ads API, Display & Video 360 API, and App Conversion Tracking API/SDK. This move ensures compliance with GDPR and the ePrivacy Directive by facilitating verifiable consent signal transmission. It's a critical adaptation for advertisers facing the upcoming third-party cookie deprecation, aiming to preserve campaign effectiveness and ROI.

PRIVACY

👁️ Thousands of Brands Monitor Every Facebook User for Targeted Ads

A study by Consumer Reports indicates Facebook gets data from an average of 2,230 companies per user, sometimes up to 7,000, revealing potential privacy and trust issues, notably under stringent EU data laws. The research, involving 709 volunteers, exposes limitations in Meta's "transparency tools," including ineffective opt-out options. 

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