YouTube Extends Ad Breaks

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PERFORMANCE MARKETING

📺 YouTube Extends Ad Breaks on Connected TVs

YouTube is expanding longer ad breaks on Connected TV (CTV) to offer uninterrupted content viewing following successful tests showing 79% of viewers prefer grouped ads. With this expansion, viewing sessions can last 50% longer before the next ad, enhancing the viewer experience while still allowing advertisers to reach their audience effectively. 

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SOCIAL MEDIA

📊 Threads Launches Analytics, Adds Drafts & Scheduling

Meta's Threads launches comprehensive analytics, including view counts, interaction insights, overall likes, replies, reposts, quote counts, follower growth charts, and audience demographics allowing users to access performance metrics, save up to 100 drafts, and schedule posts directly within the app to help creators and businesses maintain a consistent online presence.

🔍 LinkedIn Boosts Semantic Search Capabilities

LinkedIn has enhanced its search engine by introducing semantic search capabilities, enabling it to understand complex queries beyond just keywords focusing on matching content to concepts and user behavior, leading to better, more relevant search results. With these advancements, LinkedIn suggests that hashtags are less critical for discovery, as its algorithm now effectively matches content without relying on them.  

📉 Snapchat Cuts Cost-Per-Lead by 69% with Latest Ad Tools

Snapchat has shared an overview of its recent ad tool enhancements, reporting a 69% reduction in cost-per-lead and a 62% rise in lead form submissions through improved Lead Gen Ads. The introduction of AR features like "First Lens Unlimited" has increased impressions by 25%-45%. Additionally, new generative AI tools are aiding in more efficient and localized ad creation. 

SEARCH

🔍 Google Enhances AI Overviews with New Link Displays

Google is enhancing its AI search summaries with clickable links and a new right-side display for cited sources, aimed at increasing publisher traffic. Users can now simplify summaries using a new button. These updates, part of the "AI Overviews and more" experiment, are rolling out to the UK, India, Japan, Indonesia, Mexico, and Brazil, starting with English queries in the US.  

BRAIN TEASER

How can you drop a raw egg on the concrete floor without cracking it?

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Here’s what Yesterday’s teaser was:

What word is pronounced the same if you take away four of its five letters?

The answer is: Queue

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