YouTube Creators Take Control

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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SOCIAL MEDIA

🎥 YouTube Empowers Creators to Edit Out Rule Violations

YouTube is testing a new feature allowing creators to edit out rule-breaking elements from their videos, helping them avoid content restrictions. If a video faces age restrictions or removal due to guideline violations, creators can revise the problematic parts in YouTube Studio. After editing, the video will be reviewed by YouTube's policy team, potentially lifting restrictions.

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OUTLOOK

🎃 Halloween Spending To Hit $11.6B This Year

Consumers are expected to spend $11.6 billion on Halloween this year, down from last year’s $12.2 billion, according to the National Retail Federation. Shoppers plan to spend $103.63 on average, with $3.5 billion on candy, $3.8 billion on costumes, $3.8 billion on decorations, and $500 million on greeting cards while, Nearly 47% began shopping early to avoid last-minute stress. 

🛍️ Over Half of US Gen Z Shopping on TikTok This Season

54% of Gen Z shoppers in the U.S. plan to use TikTok Shop for holiday purchases, with 43% set to spend more than last year. Fiverr reports that 34% of Gen Z look to TikTok for gift ideas, while 25% follow influencers' suggestions. Retailers are responding by boosting digital marketing efforts, as 42% of Gen Z are expected to purchase gifts through social media platforms. 

🎁 32% of Holiday Shoppers Begin Before November

32% percent of U.S. consumers intend to begin their holiday shopping between July and October according to a Gartner survey. In contrast, 29% plan to start in November. Despite rising prices, only 14% plan to spend more than last year, with 64% maintaining spending and 21% reducing it while concerns over inflation are prompting shoppers to seek promotions early.   

AI

🚀 HubSpot Launches AI Marketing Tools

HubSpot has rolled out "Breeze," an AI-driven solution for marketing, sales, and customer service, featuring Copilot for personalized task support, Workflow Agents for process automation, and Intelligence for enriched customer data. Additionally, it also offers content remixing tools to repurpose videos across formats focusing on improving content creation and efficiency. 

BRAIN TEASER

What has four wheels and flies?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Friday’s teaser was:

Which airplane is not straight?

The answer is: A biplane.

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