YouTube 2024 Super Bowl 'AdBlitz'

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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E- COMMERECE

💖 Valentine's Day Spending Soars, $185 per Person Forecasted

Valentine's Day spending is predicted to reach $25.8 billion, with 53% of consumers participating, averaging $185.81 per person, up by $8 from previous years. Popular gifts include candy, cards, flowers, jewelry, clothing, and gift cards, with records expected in jewelry, flowers, clothing, and evenings out. Online shopping is preferred by 40%, and 62% of those aged 25-34 plan to celebrate.

TOGETHER WITH SMART RECOGNITION

🤯 New AI Lead Gen Tool Identifies Email Address of Your Visitors

What if we told you that you can Identify the email addresses of your anonymous website traffic?

A new AI-powered tool, Smart Recognition, has created the next evolution in lead generation. 

Rather than getting only 5% of your traffic via an opt-in form, you can now target and email most of your website traffic, growing your email list and revenue faster!

Here are just some examples of how you can use this:

• Capture the email addresses of up to 40% of your anonymous website Traffic. 

• Email an irresistible offer to prospects browsing your site.

• Send abandoned cart emails to people who don't complete checkout.

• Add those email addresses to Meta remarketing audiences.

Curious to see how much of your anonymous website traffic you can identify? Get Started with Smart Recognition

SOCIAL MEDIA

📈 TikTok Gains Traction with Teens, Snapchat Maintains Connectivity

Qustodio's study of over 400,000 families revealed that children aged 4 to 18 spend almost 2 hours daily on Roblox and TikTok, the latter being the most popular social platform. Instagram follows as the next popular social app, with Facebook and Pinterest also ranking high. Notably, 20% visited OpenAI's website in 2023, the report further shows children spent an average of 120% more time on TikTok than on YouTube.

🔍 TikTok Explores Cutting-edge Generative AI: Introduces Innovative Voice Replication

ByteDance, the force behind TikTok, introduces "StreamVoice," replicating voices convincingly through its AI system. While concerns of misuse arise, ByteDance focuses on enhancing audio content creation. TikTok's expanding AI toolset includes generative AI profile images, contextual search, AI music generation, text-to-video tools, and AI chatbots. The platform also tests a shoppable feature, identifying objects in videos and prompting viewers to find similar items on TikTok Shop.

PERFROMANCE MARKETING

🚀 YouTube Unveils 2024 'AdBlitz' for Super Bowl Campaign Showcase

YouTube's AdBlitz, now in its 18th year for the 2024 Super Bowl, showcases ads before, during, and after the game, categorized as "Comedy Ads" and "Inspirational Ads." It's a major platform for Super Bowl ad viewership, with 88% of adults 18–49 watching 2023 Super Bowl ads on YouTube, surpassing linear TV's 68%. Marketers can gain creative insights and inspiration by exploring AdBlitz 2024 for this year's Super Bowl teasers and campaigns.

📈 Google Search CPCs Surge by 19%, Propelling Ad Spend Up 17%

In Q4 2023, U.S. Google Search ad spend soared 17% YoY, led by mobile with a 19% increase. Clicks rose by 10%, and cost-per-click (CPC) surged 9%. Desktop/laptop saw 15% spend growth and a 13% CPC increase. Retailers embraced Performance Max (PMax) campaigns at 91%, while Temu emerged as a robust Google Shopping auctions competitor with 90% visibility. Despite the competition, the uptick signals advertisers' increased confidence in paid media.

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