X Usage Drops Sharply

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SOCIAL MEDIA

📉 X Usage Plummets 30% Annually

Edison Research's Infinite Dial 2024 report highlights a 30% year-over-year decline in X (formerly Twitter) usage among U.S. individuals aged 12 and up, based on a survey of over 1,000 people. This aligns with third-party data indicating a decrease in daily active users and site visits since Elon Musk's takeover, suggesting X's diminishing growth and appeal to advertisers despite a stable reported daily user count of 250 million.

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PERFORMANCE MARKETING

🌐 Microsoft Boosts Campaign Types with Expanded Maximum Conversion Value

Microsoft's Maximum Conversion Value, previously exclusive to smart shopping, now extends to all shopping and search campaigns, aiming to maximize conversion value within set budgets. It supports Target ROAS for specific ROI goals, requiring conversion tracking via UET or offline conversions. New features include auto-enabled MSCLKID, Microsoft Click ID for precise tracking, support in five additional languages, and AI-powered smart image cropping for optimal ad visuals.

ARTIFICIAL INTELLIGENCE

🛍️ Over Half of Consumers Open to AI-driven Clothing Shopping: Adobe

A recent Adobe survey reveals that 58% of consumers find their shopping experience improved by generative AI, with 71% favoring AI for virtual try-ons to enhance buying confidence. Over half (52%) are likely to use AI for clothing purchases, Major retailers and 66% of marketers are adopting AI for personalization and efficiency, anticipating AI's rise in marketing, financial forecasting, and customer support

E- COMM

🚚 Walmart Offers Route Optimization Tech to Businesses

Walmart is selling its AI route optimization software through Walmart Commerce Technologies, offering businesses a way to reduce transportation costs and emissions, boasting savings of up to 30% against competitors like Route4Me and LogiNext. Walmart's offering has avoided 94 million pounds of CO2 emissions and 30 million unnecessary miles.

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