X Ads Get Major Upgrade

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PERFORMANCE MARKETING

🚀 X Overhauls Advertising Platform

X has launched a redesigned Ads platform to engage small businesses, currently available to select new advertisers. This platform uses AI to enhance targeting precision allowing advertisers to set specific costs per action to increase profitability including bid optimization, automatic tracking pixel creation, and AI-driven “Auto Targeting,” aimed at rebuilding trust after revenue declines since 2022.  

TOGETHER WITH WONDERADS

Go Beyond Social and Search - It’s Time to Turn on TV

For decades, TV advertising has helped drive growth for some of the world’s most iconic brands. But for many small businesses, advertising on TV seems like a daunting challenge. Well, that’s no longer the case.

Introducing WonderAds, powered by Tatari!

With WonderAds, you can run, measure, and optimize ads that reach your target audience across linear, streaming, and online video without a massive budget or upfront commitments. That means you can drive customer acquisition and awareness at an affordable rate.

You get full control and transparency into your campaigns, so you know exactly how much you’re spending on TV ads, as well as when and where they’re airing. It’s simple and measurable – just like other digital channels.

With all this data at your fingertips, you can confidently build strategies based on your high-performing channels and reach the right people at the right time.

Learn how to maximize growth with TV today!

ECOMMERCE

🎉 TikTok Kicks Off Holiday Promotions Early

TikTok is starting its holiday promotions early with the "Brand Palooza" sale from November 13 to November 27 including shoppable livestreams with influencers and exclusive deals from brands. Additionally, users will receive discounts when using Venmo during checkout, with first-time buyers getting 25% off orders over $45 and returning users saving 25% on purchases over $85. 

AI

🚀 Runway Launches Act-One Revolutionizing Character Performance from Simple Video Inputs

Runway has unveiled Act-One, a tool set to transform character performance generation using basic video inputs. Available from October 22, 2024, Act-One allows creators to produce animations that accurately reflect nuances like eye-lines and micro-expressions without complex equipment. Users can animate characters through a simple camera setup, promoting fresh storytelling opportunities while adhering to strict content safety protocols. 

SOCIAL MEDIA

🎥 Instagram Lowers Video Quality for Less Popular Clips

Instagram's CEO Adam Mosseri revealed that the platform may lower video quality for Stories and Reels depending on viewer engagement. If a video fails to attract significant views over time, users may receive a lower-quality version. While this strategy is designed to optimize user experience, it could unintentionally hinder engagement for lesser-known creators, exacerbating existing visibility challenges on the platform.

OUTLOOK

📈 50% Prioritize Reach as the Key Success Metric

50% of marketers identify reach as the most critical success metric in influencer marketing, measured in CPM. Engagement rate follows at 48%, with conversions at 46% and sales at 44%. Despite the focus on these accessible metrics, considering less frequently used options like brand lift could enhance analysis. Notably, Instagram Reels achieve 36% more reach compared to other content formats.

BRAIN TEASER

Big as a biscuit, deep as a cup, even a river can't fill it up. What is it?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Friday’s teaser was:

A skin have I, more eyes than one. I can be very nice when I am done. What am I?

The answer is: A potato.

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