WhatsApp's New Avatar Magic

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AI

🤖 WhatsApp to Launch Personalized AI Avatars

WhatsApp is developing a personalized AI avatar generator using Meta's Llama model, allowing users to create custom avatars. Users can provide photos and text prompts to generate images of themselves in various settings, like forests or outer space. The feature, found in WhatsApp Beta for Android 2.24.14.7, will be optional and can be enabled in settings. 

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OUTLOOK

🛍️ Back-to-School Spending to Jump 21.8% as Parents Splurge on Extras

Back-to-school shopping is expected to increase by 21.8% this year, with parents planning to spend more on discretionary products rather than required items. Nearly 90% of parents will shop in physical stores, with Walmart, Amazon, and Target as top choices. Malls are gaining popularity, with parents starting their shopping earlier than ever, signaling a robust retail season. 

🔍 Gen Alpha's Tech Skills to Challenge Brand Strategies

Gen Alpha's advanced tech savvy challenges brand strategies. Raised in a digital world, they favor creativity over traditional endorsements, with 62% spending more time on social media than their parents did. Skeptical of celebrities, they prefer tech giants like Apple and Samsung, echoing a shift from Gen Z's snack brand preferences.  

📱 Gen Z leans towards Instagram and TikTok Millennials stick with Instagram

Instagram (65%) now leads Facebook (64%) among consumers, according to Sprout Social. Gen Z prefers Instagram and TikTok while Millennials favor Instagram. Gen X and Baby Boomers mainly use Facebook. Additionally, 45% have taken a social media detox recently. There are rising concerns about AI-generated content contributing to misinformation and affecting consumer trust. 

BRAIN TEASER

I Am White When Dirty And Black When Clean

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What English word has three consecutive double letters?

The answer is: A Bookkeeper

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