Website Sales Going Down

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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E- COMMERCE

🔍 Mobile Apps and Websites Diverge in 2023 Signals Study

The "Contentsquare 2024 Report" reveals declining website traffic and engagement, with a 5.5% conversion drop and 15% less user engagement due to technical issues. In stark contrast, mobile apps show growth, with a 14-page view per visit and a 5.6% conversion rate, tripling mobile web's. Moreover, while paid search leads in conversion, mobile drives 70% of traffic, underscoring the urgent need for mobile optimization amidst the shift towards app-centric user engagement.

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SOCIAL MEDIA

📈 YouTube Revamps Studio Earnings View, Trials Fresh Desktop Interface

YouTube is refining its Studio app to display top-earning videos by categories like Shorts, VODs, and Live uploads, aiding creators in strategic revenue optimization. Concurrently, it's testing variable desktop layouts to enhance engagement with comments and related content, targeting a select user group. This initiative aims to facilitate data-informed content decisions and improve the overall user experience.

🔄 Meta Trials Facebook and Threads Cross-Posting Feature 

Meta is testing cross-posting between Facebook and Threads, its new Twitter-like app, focusing on iOS users outside the EU for text and link posts. This strategy aims to enhance content reach but sparks debate over the desirability of shared content across platforms. Despite concerns about content homogeneity, Meta believes in boosting Threads through positivity and AI-recommended content, aiming for significant user engagement growth.

PERFORMANCE MARKETING

📧 Google Ads Introduces Free Business Consultations via Gmail Pop-Ups 

Google Ads introduces an innovative approach to engage businesses within Gmail, offering free consultations via pop-up notifications, a method seen as less intrusive. Spotted first by Anthony Higman of Adsquire on X, this strategy aims to enhance direct engagement but raises concerns about potential confusion for businesses and the undermining of advertising agencies' roles, stirring debate among marketing professionals.

ARTIFICIAL INTELLIGENCE

🚀 Google Unveils Gemini for Business & Enterprise Workspace Users 

Google unveils Gemini, an advanced AI assistant for Workspace, succeeding Duet. It supports natural dialogue for creative tasks, accessible via two plans: Business at $20 and Enterprise at $30 per user per month. Gemini emphasizes privacy and security, not leveraging conversations for ads or AI enhancement. It's integrated into Google One AI Premium subscriptions, available in over 150 countries in English.

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