Web Vitals Impact Rankings

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🔍 Google Confirms Core Web Vitals Impact Rankings

Google has updated its documentation to clarify that Core Web Vitals (CWV) are utilized by its ranking systems, without explicitly calling them ranking factors. This change aims to guide site owners towards improving user experience and search success, emphasizing that good CWV scores, while important, do not guarantee top search rankings. Google advises a holistic approach to page experience beyond CWV scores.

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PERFORMANCE MARKETING

🚀 Reddit Unveils "Free Form Ads" Mimicking Organic Posts

Reddit's new "free form ads" mimic organic content, offering a blend of text, images, videos, and links in a "megathread" style for enhanced engagement. Proven to outperform other ads by 28% in click-through rates and drive community interaction, this format targets Reddit's 73 million daily users for effective marketing, despite potential user confusion over its feed-like nature.

🌟 Google Product Studio Unveils New Seasonal Templates

Google Product Studio has launched seasonal templates for holidays, starting with St. Patrick's Day, to help advertisers effortlessly refresh campaigns. These cost-effective, simple-to-use templates, accessible via Merchant Center, enhance campaign relevance. Upcoming themes include Mother’s Day, Easter, and spring. While offering an immediate solution for engaging promotions, reliance on AI-generated images may risk "blending in" with competitors, potentially affecting brand identity.

🛒 Amazon Sells Ads for Unavailable Products

Amazon admitted to charging sellers for ads on unreachable products due to a geographic targeting flaw, after Rob Robinson of Computer Upgrade King highlighted the issue causing him significant losses. Amazon offered a partial refund and promised fixes, spotlighting its advertising system's limitations. This incident stresses the need for improved ad targeting to prevent "useless traffic" and protect seller profits and customer experience.

SOCIAL MEDIA

🖼 Instagram Tests Additional Frames for Carousel Posts 

Instagram is experimenting with allowing users to add up to 15 images in carousel posts, expanding from the current 10-image limit, as highlighted by Lia Haberman. This update aims to enhance storytelling and product showcasing, with anecdotal reports suggesting a potential increase to 20 images. Instagram confirms testing with a select group, focusing on adapting based on user feedback.

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