Walmart outpaces Amazon!

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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🚀 Walmart ad biz growth continues to outpace rivals

Walmart's U.S. ad division, Walmart Connect, reported a nearly 40% sales increase in Q1 of FY2024, outpacing rivals including Amazon. The number of third-party sellers using its ad capabilities doubled in a year, with Sam's Club ad business and Flipkart ads witnessing significant growth. New advertisers and features like second-price auction capability, where the highest bidder wins but only pays the price equal to the second-highest bid plus one cent, are driving momentum.

💰Meta fined a record $1.3 Billion for violating EU rules on data transfers

Meta faces a record $1.3 billion fine from the European Data Protection Board (EDPU) for violating GDPR rules by transferring EU user data to the US without proper permissions. Accused of exposing EU users to US surveillance, Meta has been ordered to comply with GDPR or face potential regional suspension. Despite Meta's commitment to appeal and work on a new Data Privacy Framework, legal experts predict an unavoidable significant settlement.

📩WhatsApp will now let you edit your sent messages for up to 15 Minutes after hitting ‘Send’

WhatsApp's latest feature allows users to edit sent messages within 15 minutes of submission. Aimed at correcting errors and adding extra context, the feature is activated by long-pressing the sent message and selecting 'Edit'. While edited messages will be marked, an edit history will not be provided. The feature is gradually being made available to users worldwide.

🔍20% of CMOs to invest less in paid search, and SEO this year

According to Gartner's CMO Spend and Strategy survey, 20% of CMOs plan to decrease investments in paid search advertising and SEO in 2023. However, 40% and 46% of CMOs intend to boost their paid search and SEO budgets respectively. Interestingly, 53% are looking to increase investment in social advertising, digital video advertising, and influencer marketing despite stagnant marketing budgets.

🚫 TikTok challenges Montana’s decision to ban the app

TikTok legally challenges Montana's app ban, citing first amendment violation. The ban, first in the U.S., addresses cyber-security concerns of potential Chinese intelligence operations. Despite TikTok's claims of spending billions on separate U.S. data centers with Oracle, doubts remain about their progress. Even if successful against Montana, a potential White House ban threatens TikTok's U.S. presence.

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