Twitter Boosts Ad Options

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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🌐 Google Takes Principled Approach to Web Content Choice and Control

Google is initiating a public discussion on the development of new web protocols to accommodate evolving AI and research use cases, while also ensuring web publishers retain control over their content. The company calls for the participation of a diverse range of voices from the web, AI, academia, and civil society. This move follows Google's ongoing commitment to developing AI responsibly and transparently.

🐦 Twitter Boosts Ad Options with New Video Elements

Twitter is enhancing its video offering by adding new elements like picture-in-picture playback and improved screen mirroring integration. New CEO, Linda Yaccarino, aims to transform Twitter into an entertainment solution and advertising platform. The platform now allows Twitter Blue subscribers to upload videos up to two hours long and is working on luring more celebrities and influencers to the app to boost its entertainment appeal.

🔎 Google News Indexing Disruption Impacts Publisher Traffic

Google is investigating a service disruption affecting Google News indexing, causing a decrease in search traffic for content publishers. The issue, affecting all sites, was reported on Google's Search Status Dashboard, which provides updates on system performance. Initial reports on Twitter hinted at possible volatility in Google News traffic over the past few weeks. Google's Search Engineering team is currently investigating the root cause and working towards a resolution.

🕶️ Google's Universal Analytics Active Post-Sunset for Many

Despite Google's warning that Universal Analytics (UA) would be replaced by Google Analytics 4 (GA4) from July 1, most marketers are still using UA without issue. Some have seen a warning message that their data processing is due to end, while a few have reported UA has stopped processing data for them. Google stated the UA sunset is a phased rollout, and strongly encouraged marketers to switch to GA4. It's expected UA will cease processing hits by July 2023 and access to the UA interface and API will be cut off by July 2024.

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