TikTok's Avatar Breakthrough

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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SOCIAL MEDIA

📱 TikTok to Launch Custom Virtual Characters for Businesses

TikTok introduces its "Symphony" marketing platform, enabling businesses to create virtual characters and allowing brands to use digital influencers to promote products 24/7 through live streams. Companies can select from pre-designed avatars or create custom ones, offering a versatile and scalable solution for marketing and audience engagement.  

TOGETHER WITH SMART RECOGNITION

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PERFORMANCE MARKETING

🌟 Disney Expands CTV Strategy Introduces Shoppable Formats and Advergaming

Disney expands its connected TV (CTV) strategy with new shoppable formats and advergaming. These additions, in collaboration with BrightLine, feature interactive trivia games and timed challenges on Hulu and ESPN. Additionally, these QR codes and product carousels engage viewers directly and facilitate transactions, bridging the gap between entertainment and commerce in streaming environments. 

📊 Google Analytics Enhances User Conversion Rate Tracking

Google has enhanced Google Analytics by introducing "User Key Event Rate" and "Session Key Event Rate" metrics to improve user conversion tracking. These metrics automatically track the percentage of users and sessions completing key actions like purchases or sign-ups. 

🚗 Uber extends Journey Ads to programmatic buyers in Rides app

Uber’s advertising division expands its Journey Ads to programmatic buyers through the Uber Rides app. Partnering with Google Ad Manager, this allows buyers in the U.S. and globally to use platforms like Google’s Display & Video 360 and Yahoo DSP to purchase display and video ads targeting users during their trips. 

🌟 Reddit Introduces New Conversation Ads

Reddit introduces "Conversation Ads," a new ad placement within discussion threads to enhance contextual advertising by leveraging authentic conversations featuring premium media, appearing between comments, and targeting engaged users. Reddit reports that combining Feed and Conversation Ads significantly boosts action intent and brand awareness. 

BRAIN TEASER

What is the longest word in the dictionary?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what yesterday’s teaser was:

The answer is: The match stick

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