TikTok's AI Chatbot

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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SOCIAL MEDIA

🤖 TikTok Unveils New AI Chatbot 'Genie'

TikTok is developing "Genie," an AI chatbot to enhance user engagement. Users can pose questions in-stream and receive immediate responses. Genie will integrate various AI functionalities, such as generative AI search and virtual human creation, streamlining access to TikTok's expanding AI tools.  

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PERFORMANCE MARKETING

📈 Snap Ads Drive 84% Boost in Viewer Tune-In Intent

Snapchat reveals its campaigns boost interest in TV shows and movies, according to Snap and Samba TV research. The study, using Samba TV’s “tune in” process, found an 84% increase in tune-in intent among Snap ad viewers. Additionally, Snapchat reaches 79% of households missed by TV ads, with 1 in 3 tune-ins from new viewers.

🔒 X Rejoins GARM to Ensure Ad Partner Safety

X, formerly Twitter, has rejoined the Global Alliance for Responsible Media (GARM) to reassure ad partners about brand safety to counter negative perceptions following Elon Musk’s takeover, which saw many brand safety measures abandoned. By re-committing to GARM guidelines, X seeks to regain advertiser trust and mitigate ad revenue decline.  

🛒 Google Boosts Conversion Tracking in Merchant Center

Google Merchant Center will now track conversion events beyond Shopping free listings, including Search web results and other sources providing merchants with comprehensive performance data to optimize shopping experiences. Rolling out in the coming months, this automatic update can be opted out via Merchant Center settings, Google & YouTube channel app, or by unlinking Google Analytics.

📱Google Expands Audience Signal Targeting for App Campaigns

Google expands Audience Signal Targeting to App campaigns, previously exclusive to Performance Max campaigns allowing advertisers more control, potentially enhancing campaign efficiency and performance. Advertisers can now insert Audience Signals into App campaigns, targeting more relevant users to increase app installs and engagement. However, Google may still override these signals.

BRAIN TEASER

If you drop me I’m sure to crack, but give me a smile and I’ll always smile back. What am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what yesterday’s teaser was:

I am an small device used for adding, subtracting, multiplying, and dividing numbers. What am I?

The answer is: A calculator

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