TikTok Unlocks Prime Shopping

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PERFORMANCE MARKETING

🛒 Amazon integrates Buy with Prime ads on TikTok

Amazon is rolling out its "Buy with Prime" service on TikTok, allowing users to make direct purchases through ads starting in October 2024. By clicking the "Shop with Prime" button, U.S. Prime members will be directed to the seller’s website for seamless checkout with Prime benefits like fast shipping directly within TikTok ads, offering a streamlined shopping experience. 

📹 Amazon Ads unveils AI-driven video

Amazon Ads has introduced AI-powered tools, including a Video generator and Live image, designed to simplify content creation for U.S. advertisers. The Video generator quickly produces custom videos from a single image, while Live image creates animated visuals for campaigns to reduce time and cost barriers in video marketing, with wider availability planned after feedback. 

📺 YouTube Expands Pause Screen Ads Access

YouTube has expanded its pause screen ads to all advertisers, allowing brands to target viewers more effectively. When users pause videos on Connected TV, a smaller playback window displays ads seamlessly, enhancing brand visibility. After successful trials, YouTube decided to scale the feature due to positive feedback from both advertisers and viewers, offering a non-intrusive ad experience that enhances campaign reach.

🚀 Roku Launches Self-Service Ad Platform with Shopify Integration

 Roku Inc. has launched the Roku Ads Manager, a self-service platform for connected TV (CTV) advertising integrated with Shopify offering competitive pricing and access to premium inventory, enabling brands to effectively reach audiences. Shopify merchants can create shoppable ads, allowing viewers to purchase directly with their Roku remote, simplifying the advertising and shopping experience.

TOGETHER WITH LEVANTA

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SEARCH

📄 Google Overhauls Crawler Documentation

Google has revamped its crawler documentation, dividing it into three sections to explain how crawlers work. Common Crawlers follow robots.txt directives to gather data based on site permissions. Special-case crawlers function through product-specific agreements, while User-Triggered Fetchers, activated by users, bypass robots.txt rules. Additionally, Detailed robots.txt snippets are included enabling users to manage these crawlers effectively. 

BRAIN TEASER

Which airplane is not straight?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Yesterday’s teaser was:

What is as light as a feather; that the strongest man on earth couldn't hold for more than one minute?

The answer is: Breath

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