TikTok Search Ads

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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PERFORMANCE MAREKTING

🔍 TikTok Rolls Out New Search Ads Campaigns

TikTok has rolled out an updated Search Ads Campaign, giving brands more control over ad placement in search results allowing advertisers to target specific keywords, enhancing their ads’ visibility in search queries to capitalize on TikTok's growing use for product discovery, with brands seeing a 20% conversion boost when using Search Ads alongside In-Feed Ads.

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SOCIAL MEDIA

🎨 Pinterest Unveils New Collage Remix & Sharing Tools

Pinterest has expanded its in-app collage tools, introducing "Collage Remixing" and "Collage Sharing." Users can now collaborate on existing collages, add their own edits, and share collages by downloading them as videos, boosting creativity and engagement, particularly with Gen Z. Additionally, Pinterest’s watermarked videos guide viewers back to the platform, and future ads could leverage this format. 

SEARCH

🛑 Google Search drops cache feature

Google has officially retired its cache operator, a tool for viewing cached web pages, following the removal of the cache link from search results in January. Nine months later, the feature is fully disabled. While SEOs may face additional work, Google now offers alternatives like the Wayback Machine, citing improved web reliability as the reason for discontinuation.

AI

🤝 Snapchat Teams Up with Google for AI Expansion

Snapchat has partnered with Google to integrate the Gemini AI system, significantly enhancing the capabilities of its "My AI" chatbot. Snapchat users can now experience more advanced AI interactions, with the ability to process a wide range of inputs, including text, audio, images, and videos enabling more accurate responses and deeper engagement through Google’s cutting-edge translation and visual processing capabilities. 

🎥 YouTube Rolls Out Generative AI Assistant to More Users

YouTube is expanding its AI chatbot to all U.S. Premium Android users. Accessible via an "Ask" button under videos, the tool provides suggestions and video-specific responses, allowing users to ask questions or explore related topics. Initially launched for select Premium users, the expansion gathers data to improve the chatbot, with broader access expected in the future. 

BRAIN TEASER

What is yours but never yours?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Yesterday’s teaser was:

I am somewhere far below, where no light goes. Here, all a man can do is hack away until at last the shiny things reveal themselves. What am I?

The answer is: A (gold) mine.

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