TikTok Rolls Out AI Voiceovers

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SOCIAL MEDIA

🎙️ TikTok Lets Users Craft Custom AI Voiceovers

TikTok has introduced a feature allowing users to generate AI voiceovers that mimic their own voice. By recording a few utterances, users can create a digital version of their voice for future video clips. This new tool, part of ByteDance’s AI advancements, also supports translating voiceovers into different languages. While it enhances personalization, there are concerns about its potential for misuse in creating deepfakes.

🎧 Apple Podcasts Ranks Third in Listening

Apple Podcasts’ share of listeners has plummeted from 30% in July 2019 to 10% now, slipping to third place behind YouTube and Spotify. YouTube leads with 31% usage, while Spotify holds 21%. Apple’s dominance is also fading in podcast downloads, with Spotify recently surpassing Apple on Buzzsprout. 

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OUTLOOK

🌈 69% Support Brands Advocating LGBTQ+ Rights

LGBTQ+ consumers are highly influenced by brands that visibly support their community, according to a June 2024 survey. The study shows 69% favor brands backing LGBTQ+ causes, 70% appreciate participation in community events, and 66% are swayed by LGBTQ+-inclusive ads. With 89% buying groceries and household items weekly, CPG, personal care, and apparel brands see the greatest impact.

🛒 40% of Online Shoppers Make Monthly Returns

Nearly 40% of online shoppers return purchases monthly, with U.S. returns totaling $744 billion in 2023, according to Narvar’s State of Returns Report. The survey reveals that 57% of shoppers have engaged in return fraud, which surged to 52% this year. Retailers are urged to streamline returns as 60% of consumers prefer exchanges or store credit over full refunds.

SEARCH

📄 Google Reveals 4 Key Reasons to Refresh Content

Google has overhauled its ranking page guidelines, underscoring four essential reasons to refresh content including eliminating outdated material to stay relevant, enhancing information density for concise communication, incorporating updates to reflect changing trends, and refining content for clarity and readability for maintaining credibility and optimizing visibility in search results.

BRAIN TEASER

Why did the tomato turn red?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Friday’s teaser was:

Two people are born at the same moment, but they don’t have the same birthdays. How?

The answer is: They are born in different time zones.

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