TikTok Launches Photos App

🤳18th April 2024 | Amazon Live Launches Shopping Channel, LinkedIn Tests Premium Company Pages, and more!

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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SOCIAL MEDIA

🚀 TikTok Releases 'Notes' Photo App in Australia and Canada

Source - SocialMediaToday

TikTok introduces "TikTok Notes," a photo-sharing app akin to Pinterest and its e-commerce app "Lemon8." Available in Australia and Canada, it mirrors TikTok's layout with some cool neon-colored icons where users can post up to 34 images with a 4,000-character caption to diversify its offerings, emulating China's Xiaohongshu, despite Western saturation with Instagram. 

🔍 LinkedIn tests 'Premium Company Pages' subscription for businesses

LinkedIn tests "Premium Company Pages," a new subscription service for businesses at $99/month, with features like custom CTA buttons, visitor insights, client testimonials, AI-assisted post writing, auto-follow invites, and a premium badge where you’ll get an icon, like a checkmark, to display that you are a LinkedIn Premium page with LinkedIn to capitalize a new range of features including its new dedicated video feed. 

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SEARCH ENGINE

🔒 Google Enhances Search Console Security Introduces Token Removal Tools

Google's latest update to Search Console introduces a simplified process for managing and removing unused ownership tokens, also known as verification codes where these tokens verify ownership on platforms like Merchant Center and can become security risks when outdated allowing website owners to identify, verify, and purge unused tokens via the Users and permissions interface. 

ECOMMERCE

🛍️ Amazon Live debuts interactive shopping channel on Prime Video & Freevee

Source - Amazon

Amazon Live introduces TV shopping with its new FAST Channel on Prime Video and Freevee, getting viewers to purchase items directly from their TV screen via a mobile device by just typing “shop the show” into the search bar, which directs them to a shopping carousel, capturing the attention of the 75% of U.S. adults who multitask with mobile devices while watching TV. 

BRAIN TEASER

What disappears as soon as you say its name?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what yesterday’s teaser was:

The more you take, the more you leave behind. What am I?

The answer is: A Footstep

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