TikTok, The GenZ Search Engine

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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SOCIAL MEDIA

🔍 TikTok Emerges as Preferred Search Engine for Gen Z

TikTok, increasingly favored by Gen Z and millennials as a search engine, is reshaping marketing strategies. Adobe's study reveals over 50% of business owners are utilizing TikTok, dedicating 15% of their marketing budget to it. Key focuses include tangential content, product reviews, and instructional videos. With 53% of businesses planning to boost their TikTok investment, adapting to its unique, story-style video landscape is essential.

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EMAIL MARKETING

📧 Google to Implement New Email Regulations Starting Next Month

Starting February, Google mandates new rules for bulk email senders to Gmail, requiring over 5,000 daily emails to be authenticated (using SPF, DKIM, DMARC), provide one-click unsubscribe options, and stay below a spam threshold. This initiative, enhancing email security and reducing spam, urges businesses to improve email practices for better deliverability and engagement, benefiting both large and small senders.

OUTLOOK

📉 Inflation Predicted to Cut Valentine's Day Spending

Trustpilot's survey reveals a cautious Valentine's Day spending trend in the U.S as 30% skipping celebrations due to high costs, 33% planning to halve their expenditure compared to 2023, with Millennials and Gen Z feeling "pressured to overspend." Trustpilot's Alicia Skubick notes, "people are feeling under more pressure than ever to splash out," highlighting the need for marketers to adapt to these cost-conscious spending behaviors.

ARTIFICIAL INTELLGIENCE

🌐 Microsoft Introduces 'Copilot Pro' Subscription at $20 Monthly Per User

Microsoft's Copilot Pro, an advanced $20/month Bing Chat version, offers a unified AI experience across devices, including priority access to OpenAI's GPT-4 Turbo and enhanced AI image creation. It integrates with Microsoft 365 apps and allows users to build customized Copilot GPTs. The mobile app is now available on the app store. 

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