TikTok Expands Business Discovery!

🤳 16th May 2023 | Google's Bard Chatbot Update, Whatsapp brings In-App Chat-lock, Meta Bolsters Creator's Professional Dashboard and more!

Hey there scroller 🤳

Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

🦾Google's Bard Chatbot Update Boosts Summarization and Source Transparency

Google's Bard chatbot now provides better summaries and clearer source visibility, thanks to an update. As per Google's Jack Krawczyk, this aids quick topic overviews and source identification. Furthermore, Bard's global accessibility improves, removing its waitlist and including more languages. Krawczyk emphasizes that the update reflects Google's commitment to responsible AI use and misinformation prevention.

📍TikTok Explores Business Discovery Expansion with New In-App Prompts

TikTok’s now trying to get more users to add a location

TikTok is improving business discovery by encouraging users to geotag posts and write in-app reviews. Aiming to increase post reach, TikTok is testing in-app prompts for business reviews. This move could tap into the significant trend of young people using social media, like TikTok, for restaurant discovery. The initiative may "open up a range of additional business opportunities in the app," according to Andreessen Horowitz.

🌱Meta Bolsters Creator's Professional Dashboard with Fresh Educational Tools and Insights

Meta’s new updates

Meta's Professional Dashboard now boasts educational modules, improved analytics, and a Progression Tracker to boost creators' Facebook performance. The in-dashboard learning covers Reels, audience growth, and monetization. The Tracker gamifies audience building, while a 'Recommendation Status' identifies potential exposure issues. These enhancements aim to maximize creators' app performance.

🔏WhatsApp Introduces Enhanced In-App Privacy with 'Chat Lock' Feature

WhatsApp’s Chat Lock for your more personal chats

WhatsApp introduces 'Chat Lock' for additional in-app privacy, allowing users to move private chats to a password-protected folder. This is beneficial for users sharing devices, a common practice in regions like India. "Locking a chat... can only be accessed with your device password or biometric," explains WhatsApp. Upcoming features include variable passwords for each chat and are available in the latest WhatsApp version.

🛒Major Retailers, Including Costco and Walmart, Collaborate with Biden Administration

Costco and Walmart join the Biden administration's FLOW initiative, sharing shipment data to map US supply chains in real time. The initiative's goal evolved to create a forward-looking, integrated supply chain picture. The tool aggregates anonymized data, predicting port shipments up to three months ahead. The Biden administration seeks to further scale the tool.

Thanks for scrolling with us😉

We'd love to hear your feedback on today's issue of Marketing Scroll! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and see you tomorrow 🕺