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🤳14th May 2024 | Longer Reels Hurt Performance, Snapchat Introduces Digital Ad Carbon Measurement, and more!
Hey there scroller 🤳
Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.
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SOCIAL MEDIA
🔄 TikTok Tests New Post Collaboration Feature
Source - Social Media Today
TikTok tests a new collaboration feature for posts, enabling creators to tag up to five collaborators, linking their profiles to the content. Collaborations will require user approval, with the option to remove oneself if needed. These posts will be visible on both the creator's and collaborators' profiles, though only the creator retains editing rights.
📉 Instagram warns Longer Reels hurt performance
Source - Social Media Today
Instagram warns that posting Reels longer than 90 seconds can hurt your reach and performance on the platform. This advice was shared at a recent creator event, where Instagram CEO Adam Mosseri explained that shorter Reels align better with user preferences and the app's distribution algorithm. Longer Reels, along with low-quality or watermarked content, can negatively impact engagement and visibility.
TOGETHER WITH WYNTER
Wynter is looking for marketers to become research participants.
Participate in surveys and 1-1 meetings, get paid for your feedback and comments. Up to $600/hr. Super low-key commitment.
Here are 5 reasons to sign up right now (provided by real participants):
Your professional opinions will be heard and acted upon.
The feedback you provide will lead to better products and/or services for the market. Your market, since you are the requested audience.
You'll help others improve their messaging and value propositions so that it resonates better with their target audience, which is you.
You'll discover new products and services that resonate with your current professional role.
You'll make some spare cash while learning something new, in just 2-10 minutes.
AI
🚀 OpenAI launches GPT-4o Faster Model
OpenAI introduces GPT-4o, a new version of its flagship language model, which can process and generate audio, image, and text inputs and outputs. Dubbed "Omni" for its versatility, GPT-4o enhances natural human-machine interactions, improves API performance, and operates 50% cheaper. Initially, text and image inputs with text outputs are available, with audio features to follow.
PERFORMANCE MARKETING
📸 Instagram Widens Creator Marketplace Access
Source - Social Media Today
Instagram has expanded its creator marketplace to include ten additional markets, South Korea, Germany, Netherlands, France, Spain, Israel, Turkey, Mexico, Argentina, and Indonesia allowing more brands to connect with creators, enhancing their messaging and reach through features like audience size, location, and common topics to find suitable collaborators.
🌱 Snap Introduces Digital Ad Carbon Emissions Measurement Program
Source - Social Media Today
Snapchat introduces Digital Ad Carbon to measure the carbon emissions of digital ads, for advertisers to understand and reduce their environmental impact. Partnering with sustainability platform Scope3, Snap will provide detailed impact measurements for ad campaigns, including server load and mobile device usage. Advertisers can access this data through Scope3’s dashboard, compare the carbon efficiency of different ad formats, and optimize campaigns for lower emissions.
BRAIN TEASER
I never was, am always to be, No one ever saw me, nor ever will, And yet I am the confidence of all, To live and breathe on this terrestrial ball. Who am I?
Nailed it or stumped? Hit us with a reply and find the correct answer 🎯
Here’s what yesterday’s teaser was:
What do you get if you add 2 blackberries and 5 apples?
The answer is: A house full of gadgets
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