TikTok Bots to Sell Your Products

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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PERFORMANCE MARKETING

🤖 TikTok May Allow Brands to Create AI Bots for Product Promotions

TikTok introduces a feature that allows the use of virtual influencers to promote products via video ads and livestreams. It will offer 24/7 operation, real-time interaction, and script generation from advertiser prompts. These cost-effective digital personas will also be able to adapt marketing strategies based on viewer engagement in the future.

🔍 Google Experiments with "People Also Consider" Tag for Branded Ads

The "People Also Consider" badge now will appear as a grey box positioned underneath the company name, logo, and URL in search ads. Related to your search" badge, hinting at a possible shift towards integrating competitors' ads. Anthony Higman the CEO of advertising agency Adsquire criticized the move: "What else is there for people to also consider on a search for my brand?"  |
 

🔒 TikTok Boosts Brand Safety with New Controls and More Ad Verification Partners

TikTok is now introducing "Category Exclusion" and "Vertical Sensitivity" controls, allowing advertisers to avoid misaligned content across eleven verticals, including Pets, Beauty, and Technology. Partnering with DoubleVerify will improve ad verification, and the new "Brand Safety Hub" in TikTok Ads Manager simplifies access to safety tools, addressing security concerns.  

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SEARCH ENGINE

🚀 WordPress Unveils Plugin for Near-Instant Website Loading

WordPress has introduced a plugin enabling the Speculation Rules API to preload entire web pages, increasing site speed and user experience by significantly reducing load times. Initially focusing on WordPress frontend URLs, settings are customizable. WordPress states, "This can lead to near-instant load times once the user clicks on the link."  

BRAIN TEASER

"What can travel around the world while staying in a corner?"

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here's what yesterday's teaser was:

"What has a head, a tail, is brown, and has no legs?"

The answer is: A penny

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