TikTok Ban to Push Creators to Facebook

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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SOCIAL MEDIA

🌐 TikTok Ban Could Drive Top Creators to Facebook Over Instagram

Most influencers are deeply concerned about a potential TikTok ban, with 84% expressing worry and 52% being very concerned. If the ban happens, 40% of high-profile creators plan to shift to Facebook over Instagram (33%) due to better engagement and audience reach. TikTok’s pivotal role in income is clear, with 16% of influencers earning over 75% from it. 

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ECOMMERCE

💼 Walmart Marketplace expands into premium beauty, collectibles, and pre-owned goods

Walmart Marketplace is expanding with new premium beauty, collectibles, and pre-owned categories offering over 20 premium beauty brands, 5 million pre-owned items from 1,700+ merchants, and a Collector shop for exclusive pre-orders to boost growth and refine Walmart’s digital offerings.  

SEARCH

📝 Google Says Word Count and Links Don’t Affect Blog Rankings

Google’s John Mueller confirmed In a LinkedIn update that neither word count nor the number of links on a blog post influences search rankings. He emphasized focusing on audience needs over SEO practices addressing misconceptions about link quantity and word count being key factors for SEO and stated, "Write for your audience."

🔍 Google Search Adds Support for AVIF Files

Google Search now supports the AVIF file format in Google Images, Google Discover, and similar platforms. AVIF, an efficient and open format, offers high-quality image compression. Users don’t need to take any additional steps Google will automatically process AVIF files as it does with other formats, simplifying image management, and removing the need for prior workarounds. 

PERFORMANCE MARKETING

📊 Google Analytics 4 Adds Benchmarking Data

Google has introduced benchmarking data to Google Analytics 4 (GA4), enabling users to compare their performance with industry peers and providing context for advertisers, helping inform strategic decisions. Users can access it by enabling “Modeling contributions & business insights” in settings. Benchmarks update daily, offering insights on metrics like acquisition and retention.

BRAIN TEASER

I am older than earth and am still living. I am a person. What am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Friday’s teaser was:

Out of the Four Cardinal directions which direction is preferred for baking ?

The answer is: Y(East).

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