TikTok Ban Losing Steam

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SOCIAL MEDIA

🚫 Support for US TikTok Sell-Off Bill Fades

TikTok faces declining support for the U.S. sell-off bill, with a recent Pew Research report showing backing for a ban has dropped to 32%, down from 50% earlier this year, attributing it to notable critics like Donald Trump and Elon Musk. Despite changing public sentiment, the bill remains in force due to ongoing security concerns, and TikTok’s legal challenges may affect its future.  

🤖 YouTube Unveils New AI Deepfake Detection Methods

YouTube is rolling out new AI detection features to combat deepfakes. The “synthetic-singing identification technology” will use audio matching to identify and manage AI-generated voice imitations. Additionally, Another tool will detect deepfakes of real faces, assisting celebrities and politicians in controlling unauthorized likeness use, preventing misinformation on the platform. 

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OUTLOOK

📈 Media Buyers Raise 2024 Ad Spend Forecast by 11.8%

Media buyers are poised to raise ad spending by 11.8% in 2024, up from the previous forecast of 9.5%, driven by increased political advertising and the Summer Olympics. Connected TV (CTV) will lead with an 18.4% growth, followed by social media at 16.3% and paid search at 13.1%. Retail media’s forecast jumps to 25.1%, while traditional media’s share declines. 

SEARCH

🔗 Google Plans to Merge Schema Markup with Merchant Center Data

Google plans to unify schema.org markup and Merchant Center feed data to ensure consistent product listings, align product attributes across both sources, reduce discrepancies, and streamline merchant data management. By using both structured data and Merchant Center feeds, merchants can enhance visibility and keep product details accurate and updated. 

🔍 Google Says Spam Scores Can Be Ignored

Google's John Mueller advised ignoring third-party spam scores in a Reddit thread, clarifying that these scores do not influence Google's rankings. He emphasized that spam scores are subjective and based on uncertain metrics from external tools. Instead, Mueller suggested focusing on enhancing your website's quality, as spam scores won't impact your search engine performance.

BRAIN TEASER

Touch me and you touch no more. Use me and it's less of a chore. Stretch me when you're saving a life but leave me if it's warm outside. What am I?

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Here’s what Yesterday’s teaser was:

Compact creatures consistently caught, A waif woeful widow woven. A translucent template tense and taut, Can civilized calmly cause cloven. What am I?

The answer is: A spider's web.

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