Threads Considering New Ad Formats

Hey there scroller 🤳

Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

PERFORMANCE MARKETING

🧩 Threads Considers New Ad Formats for the App

Meta is preparing to introduce ads on Threads, its Twitter-like app. The proposed format will include a “Sponsored” label beside user names, with ads appearing in user feeds through Meta Ads Manager. While ads are not yet active and there is no set timeline for their launch, Meta is establishing the infrastructure for future monetization as Threads' user base grows. 

🔍 Google Search Ads 360 Adds Microsoft Automated Bidding Integration

Google is rolling out a beta for Search Ads 360 that integrates Microsoft’s automated bidding, allowing enterprise advertisers to optimize bids across search engines with Google AI aiming for a potential 5% increase in conversions. By enabling this beta, advertisers can leverage real-time bid adjustments and streamlined budget management. 

TOGETHER WITH ADQUICK

Run IRL ads as easily as PPC

AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers with the engineering excellence you’ve come to expect for the internet.

Marketers agree OOH is one of the best ways for building brand awareness, reaching new customers, and reinforcing your brand message. It’s just been difficult to scale. But with AdQuick, you can plan, deploy and measure campaigns as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

You can learn more at AdQuick.com

SOCIAL MEDIA

🧵 Meta Launches Threads Crossposting for Facebook and Instagram

Meta has introduced a new feature allowing users to crosspost from Facebook and Instagram to Threads. Available through the post settings on both platforms, this option lets users share text and link posts from Facebook and all Instagram posts (excluding Reels) on Threads. Captions and hashtags are adapted for Threads. While this feature simplifies posting across platforms, tailoring content for each app may enhance engagement. '

📹 LinkedIn Debuts In-Feed Video Carousels

LinkedIn has rolled out in-feed video carousels, offering a side-scrolling display of video clips tailored to user interests. Users can tap on a clip to access a full-screen, vertical video feed enhancing video content visibility, aligning with LinkedIn’s goal to engage younger audiences and capitalize on the 34% increase in video uploads.

OUTLOOK

🛍️ Shorter Holiday Shopping Season Raises Stakes

With 34% of U.S. shoppers beginning their holiday purchases as early as July up from 28% last year. This year’s late Thanksgiving compresses the shopping period, making early engagement crucial. Purchase confidence is 3.2X higher among shoppers who find relevant information and nearly 60% of consumers have abandoned purchases due to too many choices or overwhelming information.

BRAIN TEASER

Two people are born at the same moment, but they don’t have the same birthdays. How?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Yesterday’s teaser was:

I'm not a blanket, yet I cover the ground; a crystal from heaven that doesn't make a sound. What am I?

The answer is: Snowflake.

Thanks for scrolling with us!

Catch up on what you missed by checking out our past issues here. And if you’re in the mood for more bite-sized, 60 words content nuggets? Check out our other daily newsletters:

Daily Scroll: Stay informed with the latest news and trends in America, spanning tech and business to sports and entertainment, delivered in 60-word quick reads.

We'd love to hear your feedback on today's issue of Marketing Scroll! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we will be back on Monday🕺