Threads App Gains Popularity

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SOCIAL MEDIA

🚀 Threads App Gains Popularity with Soaring Downloads Following EU Launch in December

Meta's Threads app, after its December 2023 European launch, saw a spike in downloads, reaching 12 million on Apple's App Store and 16 million on Google Play. Despite its growth, challenges persist with top Twitter profiles and certain demographics still preferring Twitter. Anticipated to reach 200 million users, Threads could benefit from Twitter's ongoing struggles to retain advertisers amid controversies, positioning itself as a potential alternative platform.

🎵 Universal Music Pulls Tracks from TikTok Amid Rights Agreement Deadlock

Universal Music Group (UMG) plans to pull its catalog from TikTok on Jan. 31, over disputes on artist compensation, AI impact, and user safety. UMG's open letter cites TikTok's inadequate payment proposals and concerns over AI music diluting human artist royalties. TikTok counters, accusing UMG of greed and overlooking artist and user interests.

E- COMMERECE

📹 TikTok Launches LA Studios for Live Shopping Expansion

TikTok, mirroring its Chinese sister app Douyin, plans to open live-stream studios in LA for creators to livestream and sell products. This initiative, part of its push to normalize live-stream commerce, follows Douyin's successful model. TikTok aims to blend entertainment with shopping, testing new ventures like food delivery and AI-hosted streams in 2024, despite potential pushback from Western audiences over increasing commercialization.

PERFROMANCE MARKETING

📈 Google Analytics 4 Introduces New Instant Support Features and Video Tutorials

GA4 enhanced user support with new features and YouTube tutorials, accessible via a grey question mark icon, it offers detailed page guides, guided tours, and feedback options. The YouTube series covers Acquisition, Engagement, Monetization Reports, and trend analysis in Google Analytics. Essential for marketers post-Universal Analytics migration, these tools provide comprehensive insights into GA4's capabilities.

🔍 Google Search Revenue Hits $48 Billion, Ad Earnings Increase by 11%

Alphabet Inc. reported a record $65.52 billion in ad revenue in Q4 2023, with a 13% increase year-over-year. Search revenue grew by 12.7%, and YouTube ads by 15.5%, exceeding expectations, highlighting Google's rebound in digital advertising and solidifying its position as a leading ad platform. The growth in revenue suggests increasing advertiser satisfaction, attributed by CEO Sundar Pichai to strategic AI investments.

📈 Microsoft's Search and News Ad Revenue Rises by 8%

In its strongest quarter, Microsoft, now valued at $3 trillion, saw an 8% increase in search and news advertising revenue, indicating a deceleration from the previous quarter's 10%. However, LinkedIn's revenue growth of 9% suggests a positive market response, underscoring its robust performance indicating that LinkedIn is delivering stronger results than other Microsoft platforms.

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