Teen TikTok Engagement Levels Off

🤳21st November 2023 | Pinterest Reveals Platform's Effectiveness, Top Delivery Priorities for Holiday Shoppers, Microsoft Advertising Unveils Holiday Marketing Guide, and more!

November 21, 2023

Hey there scroller 🤳

Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

SOCIAL MEDIA

📉 Teen TikTok Engagement Levels Off as New Data Emerges

Source- Forrester

Forrester's 2023 Youth Survey reveals TikTok's Gen Z usage has plateaued at 68%, still leading over YouTube's 66%. Instagram Reels and YouTube Shorts are rising, with 30% and 15% teen usage respectively. Marketers are advised to diversify, as 75% plan to increase TikTok spend. AI-driven Reels significantly enhance Instagram engagement, underscoring the dynamic nature of the short-form video arena.

📌 Pinterest Reveals Platform's Effectiveness in Boosting Luxury Brand Promotion

Pinterest's report, with PA Consulting, reveals its strength in luxury brand marketing, attracting a young, affluent audience (70% under 35, a third earning over $100,000). With Pinterest users spending 87% more on luxury goods and 85% more receptive to related ads, the platform emerges as a key destination for luxury shopping inspiration and targeted campaigns.

OUTLOOK

🎁 Top Delivery Priorities for Holiday Shoppers Revealed

A Shipt and OnePoll survey of 3,000 U.S. adults shows 86% prioritize on-time gift delivery, 74% value shipping quality, and 61% focus on reliability. About 73% favor brick-and-mortar store delivery, with 28% sending most gifts directly. Shipt COO stresses "speed, reliability, and value." Meanwhile, a uShip report reveals that 63% seek sustainable shipping, with complex processes and long delivery dates as deterrents.

PERFORMANCE MARKETING

📰 X Files Lawsuit Against Media Matters Over Antisemitic Content Advertisement Report

Social media company X (formerly Twitter) sued Media Matters for defamation, claiming they skewed a report showing brand ads near Nazi content, leading to advertiser withdrawals. Media Matters, dismissing the suit as "frivolous," stands by its findings. Amidst declining ad revenues since Musk's takeover, X defends its safety measures while Texas investigates Media Matters for alleged manipulation.

Thanks for scrolling with us😉

We'd love to hear your feedback on today's issue of Marketing Scroll! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and see you tomorrow🕺