Socials Expand on eCommerce

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E-COMMERCE

📈 TikTok Expands Commerce Promotion Features

TikTok expands eCommerce with updates to Video Shopping Ads and a new Shop tab ad format, enhancing direct sales globally. Simplified ad creation, including Carousel and Product Tiles, aims to boost engagement. A Shopify partnership facilitates ad production for merchants. Despite risks of user pushback, TikTok perseveres, aiming to mirror Douyin's lucrative in-app sales success in Western markets.

🛍️ Instagram Introduces Promo Code Ads to Boost Shopping

Instagram globally introduces "Ads with Promo Codes," enabling brands to offer discounts directly in ad captions, a move first announced at ShopTalk 2024. This feature, mirroring Facebook’s existing format, aims to boost sales and tracking efficiency. Meta highlights a "9.1% median reduction in cost per purchase" and a "10.1% median increase in conversions," showcasing its potential as a vital marketing strategy.

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SOCIAL MEDIA

🔍 X Reveals Latest Platform Usage and Engagement Insights

X, reports stagnant user growth with 250 million daily and 550 million monthly users, amidst discrepancies in engagement and video view data. Despite claims of "increased brand engagement" and "significant rises" in various metrics, inconsistencies raise accuracy questions. The platform's popularity declines, challenging marketers to assess its business value amid optimistic projections of advertiser return.

📹 TikTok Revamps 'Creator Rewards' to Boost Longer Videos

TikTok's "Creator Rewards Program" monetizes longer, high-quality content, with eligibility starting for creators with over 10K followers and 100K views in the last 30 days. It offers up to 20x higher payouts, focusing on originality, engagement, and relevance to search trends. This initiative, complemented by a new dashboard and educational tools, aims to compete with platforms like Meta and YouTube, addressing TikTok's need for diverse monetization strategies amidst challenges.

🎥 Instagram Experiments with Extended Reels for Boosted Engagement

Instagram is testing 3-minute Reels, tapping into the trend of longer videos for enhanced engagement. This update, limited to pre-recorded content, mirrors TikTok's shift towards extended clips. Aimed at boosting watch time, this move offers more monetization chances via in-stream ads. Following a 20% rise in Reels consumption, Meta leverages AI recommendations to drive growth and user retention.

ARTIFICIAL INTELLIGENCE

🎥YouTube Launches New AI Disclosure Requirements for Uploads

YouTube's new policy mandates creators to label realistic AI-generated videos, targeting deepfakes and misinformation. This move, aimed at increasing transparency and trust, excludes non-realistic content and AI scripts from disclosure requirements. The platform is also updating privacy measures for AI-generated content removal, showcasing a dedication to transparently blending generative AI with creative expression.

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