Snapchat’s Ads Get Personal

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PERFORMANCE MARKETING

📈 Snapchat Expands Ad Options with Sponsored Snaps

Snapchat is introducing "Sponsored Snaps," a new ad format appearing in users' chat inboxes without push notifications allowing advertisers to engage users directly in messages, enhancing awareness, consideration, and conversions providing deeper insights into user behavior. Additionally, it is also launching "Promoted Places" letting businesses feature their locations on the Snap Map.  

🚀 Google Ads Launches New Promotions Feature for App Campaigns

Google Ads is rolling out a beta "Promotions" feature for App Campaigns, allowing advertisers to create event-specific promotions for mobile apps and includes scheduling and preview tools to enhance campaign effectiveness and engagement. This tool, available to select accounts, lets users tailor promotions for events like Black Friday, with options for discount types and tracking.

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SEARCH

🟢 Google’s August Core Update Done

Google’s August 2024 core update is now finalized, shifting the focus towards content that serves users rather than content optimized purely for search engines. Rankings may fluctuate, and recovery could require substantial, long-term updates encouraging deeper user-focused enhancements, while even AI-generated summaries are now directly affected by the updated algorithm.  

SOCIAL MEDIA

📺 X Debuts New Connected TV App

X has launched the beta version of X TV, a new Connected TV (CTV) app designed to turn the platform into a video-first hub. Mirroring YouTube TV, the app will showcase AI-curated trending content and future cross-device functionality, with new ad options planned. Featuring content deals with Khloe Kardashian and Tucker Carlson, X  hopes to drive engagement and growth through improved CTV experiences.  

OUTLOOK

📈 X Users 32% More Likely to Try New Products

According to new insights from X, users on the platform are 32% more inclined to try new products, making it an appealing space for holiday advertisers. X also highlights that users are 24% more likely to share product recommendations and 39% more likely to purchase advertised items. With holiday-related posts surging by 125%, X positions itself as a key hub for heightened consumer engagement this season.  

BRAIN TEASER

I am made up of two words joined together and represent a meal. My first half is a famous genre. My second half represents a crop. What am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Yesterday’s teaser was:

I can race like a car, but I can also go as slow as a sloth, I am very famous in a movie, but I seem like I shouldn't be, what am I?

The answer is: Turbo.

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