Snapchat+ Explores Ad-Free Subscription

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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SOCIAL MEDIA

🚫 YouTube Intensifies Battle Against Ad Blockers by Implementing Loading Delays

YouTube is combating ad blocker usage by intentionally slowing down its website for users employing such tools. This action, part of a broader strategy to protect its revenue, encourages either ad-supported viewing or a switch to YouTube Premium. The move, affecting primarily web users, reflects a growing trend to counter ad blockers, which currently are used by about 31% of U.S. adults.

📲 Snapchat+ Explores Ad-Free Subscription Model in Latest Update -sm

Snapchat is trialing a new Snapchat+ tier at $15.99 AUD ($US10.50) monthly, removing most in-app ads, primarily to comply with E.U. data privacy laws. Despite ad revenue being a major income source, this move, mirroring Meta and TikTok's strategies, offers users an ad-free option, though subscription income remains minimal compared to ad-generated revenues.

ARTIFICIAL INTELLIGENCE

🤖 Sam Altman Reappointed as OpenAI CEO, Board Welcomes New Members

Sam Altman reclaims his CEO position at OpenAI, concluding a turbulent power struggle. The resolution involves forming a new, smaller board, including Bret Taylor, Larry Summers, and Adam D'Angelo, to establish a larger governance board. Microsoft seeks representation amid this reshuffling. The aftermath of the conflict led to an independent investigation, underscoring the situation's significance for OpenAI's influential role in AI.

🤖 Anthropic Launches Claude 2.1 Featuring 200K Context Window -ai

Anthropic introduces Claude 2.1, a 200,000 token context, slashing false statements by 50%, and supports tool integration with APIs and databases. It features customizable system prompts for tailored interactions. Priced similarly to ChatGPT Plus at $20/month, it excels in summarizing, question answering, and trend forecasting.

PERFORMANCE MARKETING

🚫 X Exits MRC Brand Safety Program

Amidst its rebranding from Twitter to X, the company faced setbacks in its brand safety efforts, opting out of a critical Ernst & Young audit for MRC accreditation due to "resource constraints" and tech issues. Despite CEO Linda Yaccarino's assurance of high safety scores based on third-party data, doubts linger about the real-world effectiveness for typical advertisers, challenging X's journey to regain advertiser confidence.

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