Snap Selfies Turn Into Ads

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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PERFORMANCE MARKETING

🤳 Snapchat’s AI Selfie Feature Customizes Ads with Your Face

Snapchat’s My Selfie feature uses AI to create personalized selfies based on photos you share, potentially placing your likeness in ads. This setting, enabled by default after agreeing to Snap’s terms, allows your face to appear in personalized sponsored content. You can toggle this off in the app’s My Selfie settings. Snapchat claims it doesn’t share data with third-party advertisers. 

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SOCIAL MEDIA

👓 Snapchat unveils new AR glasses and redesigned app at 2024 Summit

Snapchat announced new updates at its 2024 Partner Summit, unveiling new AR glasses and a redesigned app interface focused on improving user experience. The updates also include AI-powered Lens creation, enhanced chatbot features for real-time translation and object recognition, and the Snap Star Collab Studio, enabling creators to share engagement data with brands, fostering increased collaboration and partnerships.

🎥 Snapchat Introduces AI-Powered Text-to-Video Creation

Snapchat is introducing a text-to-video creation feature, allowing users to generate short video clips from text prompts like "rubber duck floating." This AI-powered tool will be available in beta to select creators starting this week, with plans to eventually include animated images. Additionally, Videos will feature a Snap AI watermark, expanding Snapchat's creative offerings amid growing competition from Meta and TikTok.

OUTLOOK

🛒 August Retail Sales Hit $254.52 Billion

August retail sales reached $254.52 billion, with a 4.3% year-over-year increase driven by strong e-commerce growth (5.6%). While consumers remain cautious, back-to-school shopping boosted categories like electronics (2.4%) and apparel (2.5%). However, sporting goods fell 2.9%. Analysts expect holiday sales to face pressure, emphasizing the need for retailers to invest in customer experience and store improvements. 

🔄 Resale Market Thrives as Stigma Fades

Resale markets are experiencing notable growth, as 58% of Americans report greater enjoyment in purchasing secondhand items. According to OfferUp’s 2024 Recommerce Report, first-time shoppers increased by 35%. Additionally, 72% of respondents believe the stigma around secondhand shopping has diminished, while 74% engage in online selling for supplemental income. The market is expected to expand by 55% by 2029, reaching $291.6 billion. 

BRAIN TEASER

What instrument can be heard but not seen?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Yesterday’s teaser was:

I drink red juice, go drunk, gain weight, fly to the sky then die. Who am I?

The answer is: A mosquito!

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