Sharp Decline in Social Media Usage!

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SOCIAL MEDIA

🔍 Meta Faces Lawsuit for Ads Displayed Alongside Minor-Sexualizing Content

Meta faces allegations of placing corporate ads near content sexualizing minors, compromising brand safety and ROI. Accused by Walmart and Match Group, the lawsuit by New Mexico's AG Raúl Torrez claims Meta enables the "grooming of minors." Despite complaints, Meta asserts its commitment to content moderation, highlighting investments in safety and security, but concerns over brand safety remain paramount.

📉 "Report Predicts Sharp Decline in Social Media Usage by Half of Consumers by 2025"

Gartner reveals that 50% of consumers might reduce social media usage due to quality issues like misinformation and bot prevalence and 70% view AI integration negatively. Marketers recognize social media's high ROI but confront shifting engagement trends. Emily Weiss observes a trend towards reduced personal sharing and a preference for "AI-free" branding, responding to 72% of consumers' concerns over AI-generated misinformation. 

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ARTIFICIAL INTELLGIENCE

🔍 Google Retailers Embrace Generative AI's Potential

A Google Cloud study shows 81% of U.S. retail executives plan to adopt generative AI, with 72% expecting to deploy it within a year. Seen as a game-changer by 95%, it's set to revolutionize customer experience and service automation. The industry anticipates a rise in AI-related roles, especially data scientists, as 78% recognize generative AI as an "urgently needed answer for numerous business challenges."

🛍️ Google Cloud Launches GenAI Solutions Tailored for Retail Sector

Google Cloud unveils GenAI retail tools at the National Retail Federation's conference, featuring Conversational Commerce Solution for tailored customer interactions and a Catalog and Content Enrichment toolset generating product descriptions and images. They also launched a retail-specific Distributed Cloud Edge device. Despite concerns over accuracy and adoption, retail giants are showing interest in GenAI technologies.

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