Senate Approves TikTok Ban

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SOCIAL MEDIA

🏛️ Senate Approves TikTok Ban Unless Sold by Parent Company

U.S. Senate Passes TikTok Sale or Ban Bill With a decisive 79-18 vote, the Senate mandates TikTok's sale by ByteDance within a year or face a ban. The decision, supported by the House and President Biden, faces opposition from TikTok, which vows to contest the legislation as a violation of First Amendment rights for its 170 million American users.

📺 X Unveils New App for Connected TVs 

 X is introducing a new smart TV app, marking its transition to a "video-first platform." Designed to echo YouTube's user-friendly interface, the app enhances video browsing and supports seamless cross-device viewing, from smartphones to TVs. It leverages AI to highlight trending content, aligning with the rising popularity of connected TV viewing.

📈 Threads Surpasses X in Daily US Users According to Latest Data

Threads, Meta's X alternative, averages 28 million daily active users (DAUs) in the U.S., surpassing X's 22 million a 21% lead. Globally, X claims 250 million DAUs, showing resilience with 130 million monthly actives for Threads. Meta's focus on a better user experience, despite avoiding real-time and political content, positions Threads as a potentially dominant social platform. 

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ARTIFICIAL INTELLIGENCE

🔍 Meta Adopts AI Principles to Fight Child Safety Abuse Content

Meta commits to the "Safety by Design" program to prevent child exploitation via generative AI tools. Initiated by Thorn and All Tech is Human, the initiative focuses on secure AI dataset sourcing, rigorous product testing, and technology enhancements to safeguard against misuse, responding to the increasing issue of unauthorized explicit AI-generated images.

OUTLOOK

🛒 Consumer Shopping Trends at Amazon, Walmart, and TikTok Shop in Q1

In Q1 2024, 32% of U.S. consumers cut online spending due to inflation. Amazon remained the top choice, with 56% starting their searches there, while 71% looked for the best prices. Walmart, still the second-largest e-commerce site with $83.18 billion in sales, lost 15% in market share. TikTok Shop gained popularity, while Amazon's AR tool drove 31% of in-store-type purchases online. 

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