Search Ranking System Updates

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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SEO

🔍 Google Announces Significant Updates to Search Ranking System

Google's Danny Sullivan hinted at upcoming major changes to search rankings, favoring high-quality, people-first content. This follows a year of significant updates, including core and spam updates. Sullivan's advice to "buckle up" suggests a notable shift in SEO strategies, stressing adaptability and excellence in content creation and quality.

eCOMMERCE

🛒 Amazon Partners with Snapchat for Shopping Advertisements, Confirms Spokesperson

Amazon's collaboration with Snapchat enables U.S. users to shop directly from Amazon via Snapchat ads, offering in-app purchases with up-to-date pricing, Prime status, delivery details, and product information. This approach echoes Amazon's agreement with Meta Platforms and seeks to harness social media for ads, enhancing opportunities for both companies amid Snapchat's growing user and revenue base.

SOCIAL MEDIA

🔑 Threads newest update, Separate Deactivation and New Privacy Toggle for Users

Threads now enable independent profile deletion, separating it from Instagram, as revealed by Adam Mosseri, Head of Instagram. Users can deactivate their Threads profile in settings, which auto-deletes after 30 days without affecting Instagram. This update offers greater control, although Threads still requires an Instagram account while Meta also introduces a new toggle that allows opting out of the post sharing across Facebook and Instagram, addressing privacy concerns.

ARTIFICIAL INTELLIGENCE

🎁 Survey Reveals Consumers Eager to Use AI for Holiday Shopping

The Talkdesk AI & Holiday Shopping Survey shows that 31% of U.S. consumers face holiday shopping anxiety. AI, including models like ChatGPT, is increasingly used for personalized recommendations and deal finding. 88% of consumers plan to utilize AI, with a focus on accurate and transparent usage. Shoppers demand ethical AI, wary of bias and inaccuracy, which could impact brand trust and loyalty.

📚 NRF Unveils Artificial Intelligence Guidelines for Retail Sector

The NRF has released four fundamental principles for ethical AI use in retail. These principles focus on governance and risk management, transparency and customer trust, oversight of AI applications impacting the workforce, and establishing clear guidelines for business partners providing AI tools. 

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