Search Ads Losing Steam

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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OUTLOOK

🔍 Search Ads Decline as Consumer Tool

Search engine ads have dropped in popularity, with only 32% of consumers now using them to find special offers. In contrast, 48% of shoppers rely on in-store or online signage, making it the most used method. Email remains effective at 36%, and 35% turn to social media, where 65% of Gen Z and 50% of Millennials are highly engaged. Meanwhile, 20% still use print mailings and coupons.

🎥 AI Transforms the Media Industry

AI is transforming the media industry, leading 72% of leaders to rework their talent strategies to stay competitive. While only 27% currently prioritize AI skills, 70% believe they will be crucial within three years.  Media firms are diversifying talent with 66% recruiting from outside the sector, and 90% seeking fresh ideas. Additionally, 26% are focusing on growing AI skills internally to keep pace with innovation.  

🎁 76% of Consumers to Keep or Boost Holiday Spending

According to a Coveo survey, 76% of consumers plan to maintain or increase holiday gift purchases, with 59% cutting everyday expenses to prioritize gifts. Retailers can capitalize as 90% are open to adding items to online orders, 85% are prone to online impulse buys, and 68% planning Black Friday/Cyber Monday visits. Also, 61% find specific search categories helpful when shopping online. 

TOGETHER WITH SMART RECOGNITION

New AI tool lets you Capture leads without opt-in forms!

Introducing Smart Recognition, the AI tool designed to identify and capture the email addresses of your anonymous website traffic. 🎯

With 'Machine Fingerprinting' technology, Smart Recognition matches your unknown website traffic with associated email addresses from a 220+ million online shopper database. 🌐

Some of the biggest brands are using this technology to

• Capture the email addresses of up to 40% of anonymous website Traffic. 

• Grow their Email list 10x faster. 

• Email irresistible offers to prospects browsing their site.

• Send more abandoned cart emails to people who don't complete checkout.

• Add those email addresses to Meta remarketing audiences.

No more missed opportunities! Say goodbye to opt-in forms and hello to increased lead generation and higher ROI.  Yes… it’s CAN SPAM Compliant

Try it today for Free. Don't let more potential customers slip away! 

SOCIAL MEDIA

📝 TikTok Introduces 'Delete and Re-Edit' for Clips

TikTok is testing a new "Delete and Re-Edit" option, allowing users to remove and re-create edits made within the app on uploaded videos. This feature won't affect clips edited in third-party apps like CapCut but simplifies editing directly within TikTok offering more flexibility to revise content without starting from scratch, streamlining video adjustments for creators. 

BRAIN TEASER

I have bubbles, a pipe, and a mouth to drink my soap. What am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Friday’s teaser was:

I have a mouth, no butt, two cranes and floating vessels. What am I?

The answer is: A ship dock!

Thanks for scrolling with us!

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