Roblox Launches Video Ads

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PERFORMANCE MARKETING

🚀🎮 Roblox launches immersive video ad format for all advertisers

Roblox introduces video ads for all advertisers, simplifying engagement with its vast user base. The notable features include genre targeting, allowing brands to reach specific audience segments, and brand suitability controls, ensuring alignment with the platform's values. Tested by e.l.f. Beauty and Walmart, this format targets Roblox's Gen Z user base.

🚀 Google introduces 'Saved Comparisons' feature in Analytics

Google introduces 'saved comparisons' in Analytics, facilitating rapid data analysis and allowing users to save filtered data segments for side-by-side evaluation. Users can customize views based on dimensions like platform, country, and traffic source, incorporating logic operators for complex filtering with a limit of 200 saved comparisons per property. 

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ECOMMERCE

🚀 Etsy enhances delivery accuracy with a new AI model

Etsy adopts an AI-driven machine learning model to refine the accuracy of delivery date predictions, reducing U.S. Postal Service transit times by over a day resulting in a threefold rise in orders with estimated deliveries within seven days. CEO Josh Silverman stated, "We now need buyers to understand all the progress we’ve made, and we can continue to do better.”  

AI

📊 Generative AI Usage Doubles as 75% Global Workers Embrace AI

The Microsoft LinkedIn AI report reveals generative AI usage nearly doubled in six months, with 75% of global workers using AI while LinkedIn Learning AI course enrollment surged 160%, with a 142x increase in AI skills added to profiles, notably by writers, designers, and marketers and AI job posts saw 17% greater application growth.

BRAIN TEASER

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What has a head, can’t think, but drives?

The answer is: A Hammer

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