Reels win over TikTok

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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PRIVACY

🔍 Google Tag Manager Exposed for Data Leaks and Security Flaws

A study exposes serious vulnerabilities in Google Tag Manager (GTM), used on 28 million sites. It reveals hidden data leaks, unauthorized script injections, and default-enabled consent, notably in Server-side GTM, which could covertly share user data. The research indicates potential EU law violations and emphasizes GTM's complexity in adhering to data protection regulations, challenging publishers and regulators.

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SOCIAL MEDIA

 📈 Facebook and IG Reels Surpass TikTok in Viewership, Report Reveals -

Emplifi's analysis highlights Instagram Reels as a dominant content strategy for 2024, outshining other formats on major platforms. Longer Reels significantly outperform shorter ones, with medium-length clips averaging 7,830 views. Reels also surpass TikTok views and triple the median views of other Facebook videos, reflecting Meta's emphasis on this format. Brands, however, still favor Stories on Instagram.

SEO

🔍 Google Refreshes Guidance on Spam and Ranking Systems

Google updated its spam policies to demote sites practicing exploitative removal of non-consensual explicit imagery, continuing its fight against "revenge porn" since 2015. The policy targets sites charging for content removal and extends to similar sites. Notably, Google removed redundant references to automatic systems preventing high rankings for such content, reinforcing its ethical commitment.

🔍 Google Clarifies SEO Impact of Double Slash in URLs

Gary Illyes from Google clarifies that double forward slashes in URLs, usually due to CMS or .htaccess errors, don't technically impact SEO, as per RFC 3986. However, they can affect they can harm usability and confuse crawlers, indirectly affecting SEO and site popularity. The key is to identify and fix the underlying cause, emphasizing the significance of site usability and crawler-friendly design in SEO strategies.

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